Module Manual: Going To Market: Managing the Channel & the Sales Force PGDM 2011- 2013 Course Credits: 04 Course Marks: 40 1-INTRODUCTION TO THE COURSE * Going to Market introduces the students to the sales and distribution discipline as the final delivery vehicle of marketing and covers elaborately its two constituents --Managing the Channel (External to the organization) and the Sales Force (Internal to the organization). * * A product or service has been
Premium Marketing Sales
Table of Contents 1. INTRODUCTION 1 2. RELATIONSHIP BETWEEN SALES AND ADVERTISING 2 3. MEASUREMENTS TO EVALUATE ADVERTISING EFFECTIVENESS 7 4. CONCLUSION 9 5. REFERENCES 9 1. INTRODUCTION Today‚ advertising appears everywhere; we see and hear a lot of advertisements on TV‚ newspapers‚ magazines‚ internet‚ billboards‚ public transports and so on. The more popular advertising is‚ the more important role of advertising in business is reinforced. The main aim of advertising is to build
Premium Advertising Brand Marketing
Finding and Contribution According to many studies and researches over the past 30 years have shown there is an existence of a positive relationship between CSP and CFP. (Frooman‚ 1997) The data accumulated over the past 30 years do not support the latest contingency theory in the area of corporate social responsibility. (Soana‚ 2011) Some authors argue that good CFP leads to good CSP because more profitable companies have more resources for investing in socially responsible initiatives. On the
Premium Social responsibility Sociology Corporate social responsibility
In Smartphone Market‚ It’s Luxury or Rock Bottom By CHRISTOPHER MIMS Feb. 1‚ 2015 8:53 p.m. ET (WSJ) For Apple Inc. and Xiaomi‚ the Chinese smartphone maker often described as the “Apple of China‚” it is the best of times. For most of the companies’ competitors‚ not so much. In December‚ Xiaomi became the world’s most valuable tech startup‚ worth $46 billion. And last week’s blowout quarterly results for Apple were credited to just about everything—from consumers’ lust for big phones to Chief Executive Tim
Premium LVMH Luxury good Gucci
linkages and causal relationships between BRIC and developed equity markets Norasyikin Abdullah Fahami+ Mara University of Technology Abstract. The study aims to examine the structure of linkages and causal relationship between the world’s fastest emerging economies (Brazil‚ Russia‚ India and China) and the selected developed countries namely‚ the United States (US)‚ the United Kingdom and Japan. The leading indices of these stock markets are used as proxies of the market. The period of analysis
Premium Stock market Emerging markets Econometrics
"marketing is the science and art of exploring‚ creating‚ and delivering value to satisfy the needs of a target market at a profit". The most comprehensive definition‚ in my opinion‚ was given by the American Marketing Association (AMA): "Marketing is an organizational function and a set of processes for creating‚ communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". Chartered Institute of Marketing defines marketing
Premium Public relations Marketing
Differentiating Between Market Structures Jennifer Lavallee ECO/365 May 27‚ 2013 Market structure is the physical characteristics of the market within which companies react. This means that there are different kinds of market structure based on how companies work together within a particular industry. Location and product have the most to do with determining the market structure. There are four defined market types. The first market structure is called the perfectly competitive market. The second
Premium Monopoly Perfect competition Oligopoly
The Relationship Between Leadership and Personality Andrew J. Marsiglia‚ PhD‚ CCP People that have task-oriented personality types tend to have considerable focus on details. They are not comfortable initiating an action-plan until they are satisfied they have all the necessary facts. On the other hand‚ people who have relations-oriented personality types tend to have considerable focus on the result and are comfortable initiating an action plan when they have just the essential facts.
Premium Leadership
The Relationship between Perceptions of Organizational Politics and Employee Attitudes Summary Organizational Politics is seen as a necessary evil aspect of work environment. Several studies have been performed that have compared organizational behavior with other activities and outcomes in the workplaces‚ such as job satisfaction‚ affective organizational commitment and job anxiety. However‚ despite studies‚ there has been no significant linkage between political perceptions and turnover. Thus
Premium Psychology Employment Management
Differentiating Between Market Structures ECO/365 Principles of Microeconomics August 30‚ 2012 Differentiating Between Market Structures Retail sales are indicators of microeconomic conditions presented in a given area at a particular place in time. Since Sam Walton opened his first Wal-Mart store‚ Wal-Mart has been making ripples throughout the micro economies of America. Wal-Mart’s market structure is typical of most of our nation’s largest corporations in that they are an oligopoly (Brown
Premium Economics Monopoly Supply and demand