Customer Relationship Management Prof. Melvin V. Moraga Learning Objectives • Know what CRM is and its history. • Understand the importance of CRM. • Be aware of the potential benefits and costs of CRM. • Discuss the three phases of CRM. • Understand the four tasks to creating and developing CRM. • List the advantages and disadvantages of CRM. History of CRM B&S RM CIMS CRM e-CRM Time line Late 80’s Early 90’s Mid 90’s 2002 - Future B&S – Buying & Selling RM – Relationship Marketing
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1.1 Project Description Siempro Baseball Field is in need of a practice field. The land chosen is approximately 20 acres and has a few structures and trees. The existing water and sewer lines will need to be inspected/connected and the project deadline will be 2 years from project start date. We will be selecting one General Contractor to complete this project. The end result should include an updated field‚ clubhouse‚ and parking area to hold about 50 cars. We will need existing plans‚ specs‚ and
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1. Introduction of the assignment Customer relationship management (CRM) is the process of acquiring‚ retaining & growing profitable customers and a comprehensive approach for expanding customer relationship. There are different between Marketing and CRM. Marketing is a process in selling of product meanwhile CRM is a multifaceted process‚ which is intended to allow business organization to better anticipate and match customer needs and desire. As long as people are doing the buying‚ people
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Preface The Importance of Procurement in a Global Environment Until recently‚ procurement was a necessary process in an organization‚ but did not receive much attention from the management. Now times have changed: These days‚ procurement departments in an entity are playing pivotal roles in the success of firms nevertheless it is a public body or a private body. In this special report‚ it is discuss why the procurement function has risen to such prominence in this highly competitive global environment
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Introduction Customer Relationship Management (CRM) is an important part of any companies ’ sales mix. As part of a sales mix‚ companies must have a strong sales team; a well planned and executed marketing strategy‚ and a method to record pertinent information to manage customer relations. A CRM system is an important part in any company. They have a variety of uses from holding basic information such as names and address‚ to holding other information including relationship history‚ contract information
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Strategic procurement planning and analysis Expectations 3.3 We expect that each public entity will have a thorough understanding of the: type of procurement that it does; value and risk associated with the procurement; and importance of procurement to achieving its overall goals and business strategy. 3.4 A public entity should develop a procurement strategy if procurement is integral to achieving the overall business strategy. 3.5 Where procurement is not integral
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As lack of time affect performance For lack of time I am late at work‚ without makeup‚ eating a sandwich. Performance at work has fallen to sleep bad and look tired all the time‚ exhausted and not enough time during the day. The performance at work and it started to affect so much that the immediate supervisor met with me. I saw it coming was full of tasks and as head full of water and thus could not see well. Faced with this problem I gave myself found the task of investigating what was wrong
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Customer relationship management (CRM) is a business philosophy and set of strategies‚ programs‚ and systems that focuses on identifying and building loyalty with a retailer’s most valued customers (Levy‚ Weitz 275). A loyal customer is one who is committed to purchasing merchandise and services from a specific retailer‚ he or she resists the efforts of competitors‚ and also has an emotional attachment to a retailer. The four steps involved in the formation of a CRM program are collecting customer
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Customer Relationship Management. It is a strategy that a business or a company to adopt so as to reduce cost and increase profitability by increasing customers’ loyalty and satisfaction‚ i.e. the knowledge about their customers’ needs and wants… etc. By knowing their customers‚ companies can store customers information so as to for future analysis and manage the customers relationship. In CRM‚ it will mainly go through 4 processes‚ i.e. identify the customers‚ differentiate them by values then needs
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A Meta-Analysis of the Relationships between Individual Job Satisfaction and Individual Performance Author(s): M. M. Petty‚ Gail W. McGee‚ Jerry W. Cavender Source: The Academy of Management Review‚ Vol. 9‚ No. 4 (Oct.‚ 1984)‚ pp. 712-721 Published by: Academy of Management Stable URL: http://www.jstor.org/stable/258493 Accessed: 20/10/2010 04:45 Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms
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