Table of content Table of content Introduction 1. Globalization and its definition 2. Globalization and Hospitality Industry 3. Challenges brought by Globalization 3.1 Globalizing marketing 3.2 Global promotion 3.3 Global advertising 3.4 Global e-marketing 3.5 Global pricing 3.6 Global ethics 4. Strategies and tends toward Globalization Conclusion References Introduction World maps define national boundaries‚ but those lines belay the increasingly clear nature of the global
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the war on terrorism into the war on tourism” (Zemsky‚ 2005) The term terrorism has evolved in its meaning since it was first introduced in 1790s during the violent period following the French Revolution‚ to what it is now as the acts of violence or brutality intended to gain political‚ religious or ideological objective through intimidation and instillation of fear in the targeted population (Jenkins‚ 2003; Enders and Sandler‚ 2002). In hospitality industry‚ concern regarding terrorism has been
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Study of Tourism‚ Hospitality and Event Nowadays‚ with the rapid development of economy‚ tourism‚ hospitality and event industries are faced with more opportunities‚ but more challenges as well‚ such as the more competitive market and similar industries‚ personalized customer demands and higher service qualities requirements and so on. Therefore‚ studying and understanding the three industries‚ discovering the interrelated nature of them and the way they promote each other will contribute to promoting
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trends of tourism and hospitality Nowadays‚ people more than ever travel freely around the world. The international tourist arrivals from 674 million in 2000‚ reached the 797 in 2005 and the 940 million in 2010. Respectively‚ the international tourism receipts from 475 billion US dollars in 2000‚ reached the 679 billion in 2005 and the 918 billion. The tourism and hospitality industry is among the most diverse of all industries in terms of employee population and groups of guests. Hospitality and tourism
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Date: l7 May 2010Submitted to: Academic office Mr. Jeroen Greven | Abstract This report comprises the concept about new innovation: “The client information system”; that we want to apply to the market for the purpose of serving hospitality industry. The report includes 6 major parts: Introduction of the product; the second part is literature preview based on the qualitative method of filtering information‚ to come up with the better possible ideas for our innovation. The next part is
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Task 1 Now being marketing executive and with reference of the above case of McDonald’s‚ discuss the concept of marketing for a service industry (such as Restaurant or Hotel) with relevant examples and also mention its characteristics. (1.1) M1 1.1 Marketing Marketing is the process to find out the needs‚ wants and the customers’ demands so that the customers will be satisfied after using that product. The process of discovering and translating consumer needs and wants into product and service specification
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Negative Economic Impacts of Tourism There are many hidden costs to tourism‚ which can have unfavorable economic effects on the host community. Often rich countries are better able to profit from tourism than poor ones. Whereas the least developed countries have the most urgent need for income‚ employment and general rise of the standard of living by means of tourism‚ they are least able to realize these benefits. Among the reasons for this are large-scale transfer of tourism revenues out of the host
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Report 1. Introduction When focusing on maintaining a workforce within the tourism and hospitality industry‚ it is essential to identify the key concepts that motivate workers. Division of labour is part of every organisation; therefore the formation of groups is important in increasing work performance. It is not always easy to manage the creative and innovative aspects of team work‚ where individuals ideally need to share the values‚ characteristic and interests of the other
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Tourism Industry of Bangladesh Term Paper International Business BUS 301 Submitted on: 20th July 2014 Letter of Transmittal 20th July 2014 Sub: Submission of term paper for completion of academic course Dear Madam‚ This is to inform you that we have completed our term paper on Tourism Industry of Bangladesh for the Summer 2014 semester as a requirement of our academic course International Business (BUS 301). The report encompasses on the functioning‚ organization
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of the Hospitality Industry In this lens‚ the rapidly-growing hospitality industry is discussed. ’History of the Hospitality Industry’ takes a look at where the hospitality industry came from and where it is headed. History of the Hospitality Industry Why do we care? As many scholars begin to look for jobs in a market economy that seems to shrink every day‚ it is good to see a glimmer of hope. As many top corporations in every sector struggle to make a profit‚ the hospitality industry actually
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