MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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2 2.1 The General Environment The General Environment 2.2 Scanning‚ Monitoring‚ and Forecasting Changes in the Environment Key Work Strategic decision making under conditions of uncertainty 2.3 Scenario Planning Key Work Strategic inflection points and their impact on strategy Tools and Techniques Undertaking scenario planning 2.4 PEST Analysis 2.5 SWOT Analysis 2.6 The General and the Competitive Environments Tools and Techniques Writing a PEST
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INTRODUCTION 1 I. ENVIRONMENTAL FACTORS AFFECTING INDUSTRY 1 I.1. PESTEL ANALYSIS 1 I.2. FIVE FORCES MODEL 3 II. IMPLICATIONS OF CHANGING BUSINESS ENVIRONMENT 4 III. USE AND LIMITATIONS OF TOOLS APPLIED 5 III.1. USE AND LIMITATIONS OF PESTEL 5 III.2. USE AND LIMITATIONS OF FIVE FORCES MODEL 6 SUMMARY 6 APPENDIX 1 8 APPENDIX 2 9 REFERENCES 10 INTRODUCTION The origin of the modern pharmaceutical
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Amiee Montano Heidi Gornto Public Speaking Tuesday: 5-9:15pm 12/03/2012 Final Outline Beyond the Stars Speech Topic: NASA Funding Speech Title: Beyond the Stars Categories: Policy General Purpose Statement: To Persuade Organizational Pattern: Problem‚ Cause‚ Solution Specific Purpose Statement: To persuade to my audience that we as tax payers should fund NASA. Central Idea Statement: To persuade to my audience‚ that we as tax payers should fund NASA. By first‚ discussing
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ENVIRONMENT I. Introduction Pakistan and other developing countries around the world are increasingly becoming conscious of the fact that‚ the pursuit of growth and development places a heavy burden on sustainability for now and for the foreseeable future. Development‚ sans environmental aspects is counter productive in sustaining the pace of progress. The Government of Pakistan believes in the creation of opportunities for the present generation without compromising on the potential of
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A way beyond death is the inspiring story of a young girl in Brazil named Marcia. The book talks about the tribes she ministered to‚ and the struggles she had in the process. The book starts off by talking about Marcia as a child. She grew up in Rio‚ and at a young age was accepted into a organization named Youth With A Mission. She later finds her calling to be working with the country’s natives. One of the first groups she worked with were the Satere-Mawe. These people were known to be hostile
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I must admit‚ when I started reading the first chapter of the ebook To Infinity and Beyond: Journeys of the Mind and Spirit‚ by Dr. Kent A. Bessey‚ I immediately thought of the Pixar movie‚ Toy Story. This is the catch phrase of Buzz Lightyear‚ a main character from the movie. Being a line repeatedly quoted‚ I’m sure most haven’t tried to understand its true meaning. While I have often pondered the idea of infinity‚ I have never given the thought to infinity being mathematically computed. I have
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TO THE BUSINESS ENVIRONMENT Lesson Objectives: The factors that impact on business The internal and external business environment LESSON 1: The Factors That Impact on Business According to Brooks and Weatherston (2000) business environment is a general concept which embraces the totality of external environmental forces which may influence any aspect of organizational activity. BUSINESS ENVIRONMENT Macro Environment Micro Environment Internal Environment Financiers Suppliers
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ENVIRONMENT Environment means all of the outside forces‚ events and things that act on a thing. A person’s environment is made up of everything that surrounds him or her‚ including houses‚ buildings‚ people‚ animals‚ lands‚ temperature‚ water‚ light and other living & non-living things. The environment does remain same at all times. It changes always due to ever-on-going interactions between various elements comprising it. The word environment is used to talk about
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How Does the Water Temperature of the Frog’s Environment Affect Its Physiological Factors? Defining the Problem and Selecting Variables In the investigation of "how does the water temperature of the frog’s environment affect its physiological factors"‚ the dependent variable is the frog’s physiological factors‚ the independent variable is the water temperature of the frog’s environment‚ and the relevant controlled variable is the frog’s body temperature‚ heart rate‚ breathing rate‚ and blood pressure
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