Euromarketing‚ 18:115–132‚ 2009 Copyright c Taylor & Francis Group‚ LLC ISSN: 1049-6483 print / 1528-6967 online DOI: 10.1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia
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an investor. b. the expected return on a risky asset. c. the expected return on a collection of risky assets. d. the variance of returns for a risky asset. e. the standard deviation of returns for a collection of risky assets. PORTFOLIO WEIGHTS 2. The percentage of a portfolio’s total value invested in a particular asset is called that asset’s: a. portfolio return. b. portfolio weight. c. portfolio risk. d. rate of return. e. investment value.
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Introduction Evidence-based practice is an important step in the current health care evolution. Model guided practice change provides clinical effectiveness with the best available research information‚ which affect positive patient outcomes. “EBP is a problem-solving approach to clinical decision making that integrates the best evidence from well-designed studies with a clinician`s expertise along with the patient`s preference and values “ (Melnyk et al. 2012). This paper will discuss the
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large population average 60 inches tall. You will take a random sample and will be given a dollar for each person in your sample who is over 65 inches tall. For example if you sample 100 people and 20 turn out to be over 65 inches tall‚ you get $20. Which is better: a sample of size 100 or a sample of size 1‚000? Choose one and explain. Does the law of averages relate to the answer you give? In this case a sample size of 100 would be better. This can be explained using law of averages and also by looking
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Athletes are Not Above the Law: Double Standard Athletes Should any athlete be judged on what kind of person he or she is on or off the field‚ court‚ or swimming pool? The answer is yes‚ athletes should be punished for actions which occur in their own personal lives. In today’s world‚ sport stars and other athletes are looked up to by all ages. Everyone loves them. They look great in the eyes of the everyday public. They appear on television; they perform like rock stars‚ and do this with the
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…………………………………………………………...8 Porter’s Diamond Model for Competitive Advantage……………………………9 Introduction……...……………………………………………………………………………..9 Definition…...…………………………………………………………………………………..9 Objectives……...…….............………………………………………………………………….9 Putting into practice………….....………………………………………………………………9 Strengths/Weaknesses……..........……………………………………………………………..10 Examples/Case Studies......……...…………………………………………………………….10 References………………………...…………………………………………………………...10 Resource Based Theory…….................
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Risk and Return: Portfolio Theory and Asset Pricing Models Portfolio Theory Capital Asset Pricing Model (CAPM) Efficient frontier Capital Market Line (CML) Security Market Line (SML) Beta calculation Arbitrage pricing theory Fama-French 3-factor model Portfolio Theory • Suppose Asset A has an expected return of 10 percent and a standard deviation of 20 percent. Asset B has an expected return of 16 percent and a standard deviation of 40 percent. If the correlation between A and B is 0.6
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N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller WORKING W O R K I N PAPER G • REPORT P A NO. P E 01-107 R • 2001 S E R I E S M A R K E T I N G S C I E N C E I N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin
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market risk and expected return. (1) RISK AND RETURN OF A SINGLE ASSET: Capital gains/ loss yield Current Yield Rate of Return=[Annual income/Beginning price]+[{Ending price-Beginning price}/ Beginning price] OR Total return = Dividend + Capital gain= Rate of return Dividend yield Capital gain yield R1 DIV1 P1 P DIV1 P P 0 0 1 P P P 0 0 0 (2) PROBABILITY DISTRIBUTION AND EXPECTED RATE OF RETURN: E(R)=∑(i=1 to n)=p(i) *R(i)‚ where‚ E(R)=expected return‚ n=number of possible
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OVERVIEW Effective human resource management is undoubtedly critical to the success of virtually all firms. Thus its importance is huge in the study of business strategy; which is the system of the firm’s important choices that are critical to the firm’s survival and relative success (Boxall and Purcell 2003). Getting more specific‚ strategic human resource management as a field of study is concerned with the strategic choices associated with the use of labour in firms and with explaining why
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