IB DIPLOMA PROGRAMME PROGRAMME DU DIPLÔME DU BI PROGRAMA DEL DIPLOMA DEL BI M07/3/BUSMT/HP2/ENG/TZ0/XX/M+ MARKSCHEME May 2007 BUSINESS AND MANAGEMENT Higher Level Paper 2 32 pages –2– M07/3/BUSMT/HP2/ENG/TZ0/XX/M+ This markscheme is confidential and for the exclusive use of examiners in this examination session. It is the property of the International Baccalaureate and must not be reproduced or distributed to any other person without the authorization of
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BUSINESS-TO-BUSINESS MARKETING Analysing Marketing Issues for Hewitt Associates INTRODUCTION Business-to-Business (B2B) marketing is a discipline in its own right and one of the fastest developing fields of marketing. A business-to-business marketing organisation focuses on relationship building and communication through marketing activities. Nowadays‚ focus of marketing has shifted from tangible things to intangibles things like skills‚ information and knowledge. Business-to-business marketers
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Coca Colas vision statement serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable‚ quality growth. People: Be a great place to work where people are inspired to be the best they can be. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people ’s desires and needs. Partners: Nurture a winning network of customers and suppliers‚ together we create
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Starting your own business can be an immensely rewarding experience. The potential upsides are huge since‚ as a business owner‚ you will be in control of all aspects of your financial destiny that can make your life so much more fulfilling. But where do people find the motivation to get started? Where does the drive come from to make a business idea move from just a dream to a full blown reality? Most people would agree that you can’t get rich working for someone else. It just isn’t a common thing
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latest annual report of the company for the year ended March-2013. The attention during ratio analysis will be on horizontal and vertical analysis as well as the comparison of these ratios with the industry. Moreover‚ the report will also give a brief business analysis of the company. Reason of selecting the company Marks & Spencer is a large company listed on various stock markets‚ which a widely spread operations in many countries. The size of operations of the company and high reputation in the industry
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Do you think that starting your own business is better than being employed? -oOo- Everyone has to work. Working is not only for earning a living but also for making one feel happy and proud of what he can achieve in his life. Some people choose to be loyal employees in a company; others love to start their own business. Either choice has its own strengths that suit a specific person with a specific personality. To me‚ starting your own business is far better than being employed in terms
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The Right to Own Guns As American citizens‚ we have more rights and freedoms than any other group of people in the world. The founders of this country established these freedoms because they had previously lived in countries where the people did not have as many rights. One of these rights is stated in the Second Amendment to the Constitution‚ which proclaims "the right of the people to keep and bear Arms‚ shall not be infringed." But over the years various laws and regulations have infringed
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donation points all across the country. Oxfam is international as it has shops and donation points in places other than England‚ for example‚ America‚ France‚ Germany‚ India and more. Oxfam isn’t global as it isn’t all over the globe and is not known worldwide‚ an example of a global business would be McDonalds or Coca Cola. Oxfam is a voluntary sector business; private businesses are businesses that are owned by private citizens set out to make a profit; public sector business is a business that has been
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Know how political‚ legal and social factors impact on business. Scenario: You work as a junior journalist for a newspaper which is planning to run a feature article on UK businesses. You have been asked to produce an article on two contrasting businesses covering purpose‚ ownership‚ organisational structure‚ strategic planning and how businesses interact with their environments. Task 1 ( P1‚P3‚ P4) Submission date: w/c 14/1/12 Business organisations exist for many different purposes and have
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Entrepreneurship Chinese | Español Introduction Part 2 What Makes Someone an Entrepreneur? download PDF E conomists and business people differ in their definitions of entrepreneurship. Most‚ however‚ Part 3 Why Become an Entrepreneur? download PDF agree that entrepreneurship is vital for stimulating economic growth and employment opportunities in all societies. This is particularly true in the developing world‚ where successful small businesses are the primary engines of job creation
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