and privileged to connect with millions of customer every day with 18‚000 retail in 60 countries 2. STARBUCKS MACRO ENVIRONMENTAL & MICRO ENVIRONMENTAL FORCES 2.1 Starbucks macro environmental force (Cultural factor) 2.1.1 Singapore community structure Singapore is known for its diversity‚ made up of various ethnic groups: Chinese‚ Malays and Indians. The most practiced religions are Buddhism‚ Islam‚ Christianity and Hinduism. The main languages are Malay‚ Chinese (Mandarin)‚ Tamil and
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Census of Population 2010 Advance Census Release ISBN 978-981-08-6819-2 © Department of Statistics‚ Ministry of Trade & Industry‚ Republic of Singapore All rights reserved. No part of this publication may be reproduced in any material form (including photocopying or storing it in any medium by electronic means and whether or not transiently or incidentally to some other use of this publication) without the prior written permission of the copyright owner except in accordance with the provisions
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Urban transport policy in Singapore is becoming more difficult to handle. In the early 1970s Singapore faced traffic chaos‚ a failing bus system‚ little money for infrastructure and acute awareness of space limitations. The answer was a hard-headed “bargain” that offered steady improvements in space-efficient public transport at the price of making ownership of space-wasting cars unattainable for most. This has been widely seen as a success However‚ both sides of this bargain are under growing
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BUDGET 2013 - PERSONAL TAX The Finance minister of Singapore announced several budget initiatives in the Budget 2013 that aims to improve the lives of Singapore citizens. A number of changes were introduced which promotes progressive taxation‚ building a more inclusive society and encouraging quality growth. This Budget is very much focused on productivity and helping the lower income group as well as the elderly. Although there would not be any drastic changes in the personal tax rates‚ we could
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Introduction Background Of Foreign Labour in Singapore Since the day Singapore gained independence‚ the growth of the economy had been advancing tremendous over the past four decades. The influx of foreign labour has been playing an important role towards the Singapore economy. Even up to today‚ Singapore‚ itself with scarce resources‚ could only rely on human resource to sustain the economy growth. With a tightening labour market and a low unemployment rate‚ this gradual increase in foreign
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Candano Tutorial Group: W13 (Friday 8am-9am) Date of Submission: 16 February 2011 This report consists of 1322 words‚ excluding the cover page‚ headings‚ tables‚ figures and references. Literature Review In ‘Digital Divide in Singapore –Beyond Ubiquitous Internet Access’ (Appendix A‚ 2002)‚ the digital have-nots comprise of the elderly‚ the disabled‚ certain ethnic groups and the less affluent people. Three main causes of this disparity are infrastructure‚ literacy and content
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culture. Singapore was an important trading center and port as early as the seventh century. By the fourteenth century Chinese immigrants had established a small community on the island‚ and the name Singapura‚ a word of Sanskrit origin meaning Lion City‚ was in common use. After Portugal wrested control of the region from Malaccan and Malay rulers in the sixteenth and early seventeenth centuries‚ Singapore fell into obscurity. Modern Singapore dated from the discovery
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of the distinctiveness of these two groups in Singapore resulting from wide income gap‚ highly proliferated job sectors and distinctive educational and cultural background between older and younger generations. Singapore economy boomed with an average annual growth rate of 6.1% (the world bank 2012) over the past 20 years. The older generation once lived in a Singapore where literacy rate was only 60% in 1960 as opposed to 96% today (Statistics Singapore 2013). Many worked as laborers in the shipping
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typically find that most of the authentic Italian dining options available in Singapore are on the expensive side‚ while the remaining ones such as Pasta Mania or Waraku chain fail to offer good quality pasta. Therefore we intend to target the niche area in between by offering high quality pasta only found in high end at affordable price comparable to those of Pasta Mania. One of my partners work as a sous chef in Ritz Carlton’s western kitchen specializing in pasta‚ therefore he will handle the
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Research Paper on Singapore: Abstract In this paper I will present my research results regarding Singapore‚ as well as draw the picture of its marketing environment. I will include the information about the location‚ climate‚ population‚ religion and culture‚ official spoken languages‚ state of economy and level of technologies‚ political and legal systems‚ level of competition and potential for economic growth. In the conclusion I will highlight advantages and disadvantages of the Singapore marketing environment
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