Vim bar Indian Dish Wash Category Market Snapshot • Rs 400 to 450 crores branded dishwash category • As per latest reports‚ dish care category is estimated to be around Rs. 1200‚ while the branded dishwash market is roughly 40% • The percapita consumption of this category (value terms) in India is hardly Rs 4 while in UK it is Rs 150. There is long way to go for this category • Dishwash bar category is huge: it’s more than Rs 300-crore market churning out more than 1.2 lakh tonnes a year
Premium Rural Unilever
Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
Premium Marketing Strategic management
Kingdom by the year 2004. For a company like Wm Morrison‚ different strategies must have been put into play for the company to be moving forward. “What is Strategy?” according to Slack & Lewis (2008‚ p.5) is a question that “is not easy to answer what seems like a straightforward question”. However‚ it has to do with setting of goal and planning the path to achieve the goals. According to Johnson‚ Scholes & Whittington (2008‚ p.3) "Strategy is the direction and scope of an organization over the long-term”
Premium Management Strategic management Business
Business Strategy -Strategic Intent Introduction Hamel and Prahalad argue that western companies used to "fitting" vision to adapt its resources‚ as a result‚ they will only seek to maintain their advantages. In contrast‚ Japanese companies dedicated to accelerating the pace of organizational learning in order to maximize resources‚ and trying to achieve seemingly impossible goals (Hamel and Prahalad‚ 1989:65). They believe these Japanese companies develop “an obsession with winning” among the
Premium Strategic management Strategy
Describe the business-level strategies of any three well-known companies operating in the GCC region. An organization’s core competencies should be focused on satisfying customer needs or preferences in order to achieve above average returns. This is done through Business-level strategies. Business level strategies detail actions taken to provide value to customers and gain a competitive advantage by exploiting core competencies in specific‚ individual product or service markets. Business-level strategy
Premium Management Strategic management Strategic planning
Marketing Strategy October 20‚ 2011 Question: “Identify and explain each element of the Expanded 5W Model for Customer Analysis. What role does this analysis play in an overall situation analysis? How might this model be the basis for segmentation? Which of the five do you think provide the most meaningful insight that for you to utilize to segment the mobile telephone industry? Explain. What about the industry makes your suggestion feasible and effective.” The Expanded 5W Model for Customer
Premium Marketing Mobile phone Marketing management
Application Exercise (Assignment to be submitted) (180 min.) * Construct a value chain for your department/ division/ company and contrast it over time or vis a vis a competitor‚ to try and explain the business performance. | | Guidelines for the assignment * Brief introduction of your firm and division. * Draw a value chain of your division/company.(as next best choice generic chain will do) Enlist all the activities under the relevant primary and support functions. * Show
Premium Strategic management Value chain Management
external environment. Source: T. L. Wheelen and J. D. Hunger‚ “External Strategic Factors Analysis Summary (EFAS).” Copyright © 1991 by Wheelen and Hunger Associates. Reprinted by permission. 7 EFE Matrix How effectively the firm current strategies
Premium Financial ratios Financial ratio Generally Accepted Accounting Principles
Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
Premium Blue Ocean Strategy
Loans and Investments analysis of BASIC Bank Limited By Khandorker Emadul Islam ID – 0810275 An Internship Report Presented in Partial Fullfillment Of the requirement for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH September 2012 Table of Content The Title Page …………………………………………………………………………………….I Approval Page ……………………………………………………………………………………II Executive Summary ……………………………………………………………………………..III Methodology……………………………………………………………………………………..IV
Premium Bank