Project Report on e p ‐ A Marketing Pers spective Sub bmitted to Dr. A Anita Goya al Pr rofessor‚ M Marketing Group‚ IIM Lucknow w S ubmitted by Group 9 Digvijay A Ade Kapil Thuk kral Priyajeet S Singh R Abhinav v Ravi Shank kar Sandeep K Kumar PGP26012 2 PGP26021 1 PGP26032 2 PGP26033 3 PGP26041 1 PGP26049 9 SECT S TION 1 (Words 1290) The Compa any Pantalo Retail (I oon India) Pvt. Ltd.‚ a part o the Futur Group‚ is a leading I L of re s Indian opera of ator multiple retail form
Premium Trigraph Retailing
Examining existing marketing strategies and tactics of Travelodge Existing marketing strategies: “Marketing strategies can have a broad impact on the business in terms of instilling a marketing orientation among all those in the firm: the way of thinking or philosophy of the whole organization. However‚ marketing strategies can alternatively be seen as dealing only with the development of competitive advantages directly associated with the marketing function such as customer loyalty and distribution
Premium Marketing Hotel chains Hotel
Evaluate NASCAR’s branding strategy in relation to its overall marketing strategy. Could NASCAR have done anything differently to insulate itself against the economic downturn? NASCAR has been successful in promoting its brand name by integrating a number of marketing initiatives into its strategy that include partnering and co-branding with other businesses and companies. These endeavors included putting various logos on the jumpsuits of the race car driver and on the race care itself from
Premium Brand Recession Brand management
Marketing Strategies For Julies Biscuit Market Segmentation Strategy Geographic Segmentation In rapidly developing Malaysia‚ the demand for better quality biscuits is on the rise. Julie’s products are well received by Malaysians as well as overseas consumers. Julie’s has become a household name in the relatively short period. Since 2005‚ Julie’s biscuits have been exported to more than 50 countries‚ including Asian‚ the Middle East‚ Japan‚ Taiwan‚ China‚ Mongolia‚ Bhutan‚ Nepal‚ Bangladesh‚ India
Premium Marketing Malaysia
Sony’s Marketing Strategy New Product Development and Brand Sony understood the importance of brand from its inception. The origin of “Sony” shows the global mindset of its founders; who coined the brand name Sony in 1955 because it was easier for Western consumers to pronounce. “Sony” sounded cute‚ like the pet name Sonny‚ but it also meant sonus‚ or “sound‚” in Latin. In 1958‚ the firm adopted this brand name as its corporate name. When Morita went to the United States with a Sony-branded
Premium Sony Marketing Brand
A sport marketing manager works for a sports marketing firm or for a sports organization directly. The primary role of the specialist is to think outside of the box in an effort to choose the right marketing tactics to promote specific sporting events and teams or even to promote products and services that are sold in retail stores or arenas. The sports organizations will use a good mix of both traditional and online marketing techniques to reach a target audience and increase merchandise and ticket
Premium Marketing Employment
The Study of Ikea’s Business Strategy Price and promotion Ikea is not only a furnishings market brand‚ but also a furniture brand. Through a series of operations‚ in people ’s eyes‚ Ikea is not simply a purchase house ware places‚ it represents a way of life. In our mind‚ Ikea ’s success not only depends on its integration of the trade‚ logistics‚ but it used to integrate the core idea of trade‚ logistics-lifestyle (Margonelli‚ Lisa 2002). As we said before: using Ikea’s products is just like
Premium IKEA Marketing Strategic management
HYPERLINK "http://www.amity.edu/default.asp" INCLUDEPICTURE "http://www.amity.edu/Admission/images/amity_logo.gif" \* MERGEFORMATINET PROJECT REPORT On MARKETING STRATEGIES OF VODAFONE SUBMITTED TO: PROF. SWATI MITTAL SUBMITTED BY: PULKIT PUNJ 9999962559 ACKNOWLEDGEMENT It is well-established fact that behind every achievement lies an unfathomable sea of gratitude to those who have extended their support and without whom the project
Free Mobile phone
Strategy Our marketing strategy consists of online communication as well as handing out pamphlets to families to spread the word of our services. Promotion We plan to use online promotions‚ business cards‚ and flyers to advertise our business to the families of young children in Collierville. Using technology to advertise our business is our best approach because of the easy accessibility we have to our customers. We can promote our business by handing out cards and flyers to our consumers that
Premium Marketing Customer service Customer
As consumers we know what we like and why we buy certain things. We may buy something cause of the price alone‚ or the color or the fact that we just prefer that brand. Brand loyalty is everywhere in our economy from single consumers to business who buy in bulk. We buy shoes‚ cars‚ clothes‚ electronics‚ and food and at least half of what we purchase based on brand loyalty. I myself have loyalty towards certain brand products that I use throughout the day. The brand that I have chosen to discuss further
Premium Brand Marketing Brand management