Marketing Management‚ 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm’s intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit
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Marketing Management‚ 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the
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Marketing Management‚ 14e (Kotler/Keller) Chapter 6 Analyzing Consumer Markets 1) ________ is the study of how individuals‚ groups‚ and organizations select‚ buy‚ use‚ and dispose of goods‚ services‚ ideas‚ or experiences to satisfy their needs and wants. A) Target marketing B) Mind mapping C) Consumer activism D) Consumer behavior E) Product differentiation Answer: D Page Ref: 151 Objective: 1 Difficulty: Easy 2) Which of the following would be the best illustration of a subculture
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The Ritz-Carlton Hotel Company Case Study Journal Ritz-Carlton is a luxury and successful hotel company in the world. The brilliant reputation of Ritz-Carlton hotel company not only come from the luxurious surroundings but also its outstanding and high efficient customer service. A excellent customer service can create customers loyalty and strengthens competitiveness. Ritz-Carlton makes the best effort to satisfy every customer which is one of the basics “never lose a guest”. In order to provide
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* This case is about Ritz-Carlton * Founders are Caesar Ritz and August Escoffier * The Ritz-Carlton hotels are luxurious‚ elegant and formal * They provide exemplary customer services * There motto is “We are Ladies and Gentlemen serving Ladies and Gentlemen” * Diana Oreck is the vice president of Ritz-Carlton Q1: Using Exhibit 3-2 and information from this case‚ describe the culture at The Ritz-Carlton. Why do you think this type of culture might be important to a luxury hotel? What
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The boy in the striped pyjamas You are Bruno. You just betrayed schmuel by lying to lieutant Kotler about the food. Write your thoughts. I am hearing the sound of a loud voice shouting as I turn around. The drumming of my heartbeat grows loud as I run away from the shouting. Then I froze. I don’t know what I did‚ I am feeling nervous. It feels like something’s coming to get me. My hands are starting to shake. I’m scared. Stomping into my room locking my door and trying to squash myself under
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1. Using Exhibit 3-2 and the information from this case‚ describe the culture at the Ritz-Carlton. Why do you think this type of culture might be important to a luxury hotel? What might be the drawbacks of such a culture? I believe customer service it a must for a luxury hotel especially when dealing with clientele one of the reason a hotel can be name or rate as luxury is because of the service that people receive‚ it always good to be address as sir‚ or madam it show value to their client and
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CHAPTER 6 - Analyzing Consumer Markets The aim of marketing is to meet and satisfy target customers’ needs and wants better than competitors. Marketers must have a thorough understanding of how consumers think‚ feel‚ and act and offer clear value to each and every target consumer. Successful marketing requires that companies fully connect with their customers. Adopting a holistic marketing orientation means understanding customers— gaining a 360-degree view of both their daily lives and the
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Case Study: The Ritz- Carlton‚ Millenia Singapore Discussion Questions: 1. Was the New World of Food and Wine Festival a good public relations event? Explain and support your answer. For me‚ it was a good public relations event because many people were involved plus the fact that it was organized and planned excellently. Guests who participate the event could possibly benefit from one another and have the chance to meet some of the greatest chef and bartenders of all time.
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where many multinational companies face a constant shortage of talent and high employee turnover the Portman Ritz –Carlton Hotel has been able to attract‚ develop‚ and retain high quality talent to deliver excellent customer service and ensure profitable growth. After the terrorist attacks on the World Trade Center on September 11‚ 2001‚ international business travel saw as the Portman Ritz-Carlton‚ which catered mostly to business travelers‚ a decline in occupancy was inevitable and it was immediate
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