Several facts are changing in today’s marketing communications. More companies adopt the new concept of integrated marketing communications (IMC) to convey a consistent message about their brand and products. Hence‚ IMC has played a powerful role and developed into a useful strategy for company to reach more customers and build good customer relationships. According to Herstein et al. (2008)‚ IMC is one of a successful strategy that coordinates and integrates all of marketing communication tools
Premium Marketing Advertising Graphic design
An evaluation of the marketing strategies of Nigerian insurance companies. Abstract: The apparent unclear performance of the Nigerian insurance industry‚ in addition to the dynamics in the insurance business environment‚ spurred the present research. Using a survey research methodology to investigate the marketing strategies utilized by Nigerian insurance companies to cope with the dynamics of the business environment in order to achieve set objectives‚ it was found that competition and clients
Premium Marketing
America has dealt with many up and downs‚ when comes to its economy. Therefore programs like the welfare have been created and designed in order to help society get back on their feet. Yet many different questions arise throughout the country‚ when it comes to welfare aid programs. Such questions like‚ welfare benefits pays more that an entry level job? Or the welfare is being too generous to lower class people. As a result in my macro economy class each student was assigned with a very interesting article
Premium Economics United States Unemployment
complementarities between the agricultural and industrial sectors in the process of economic development of Less Developed Countries (LDCs) like Zambia. To achieve this aim‚ an exposition of the role of agriculture and industry will be put forward based on some of the theoretical assumptions of Sir Arthur Lewis’ dual economy model and Albert Hirschman’s conceptualization of the inter-sectoral relationships. Relevant examples and definitions will be presented as a way of generating more understanding of the
Premium Agriculture Industry Agricultural economics
Awolowo. Awolowo is his name by birth; He was Nigeria’s foremost federalist‚ in His path to Nigerian freedom. He provided free primary education for people in the western region because he believed education is the key to freedom and He established the first television service in Africa‚ all of this were financed from the highly lucrative Coco industry which was the mainstay of the regional economy. Legacies they say are being left by people of integrity and being passed from generation
Premium United Kingdom Yoruba people Nigeria
MBAA 604 Activity 1.4 – Case Study 1: Emerging Markets: Brazil’s Quest for Comparative Advantage 1. Why is Brazil’s agriculture so competitive? Why do its manufacturing industries lack competitiveness? ANSWER: Although Brazil’s products within the agricultural market are not rare or hard to imitate‚ its industry is able to produce more using a fraction of the resources compared to other countries‚ all while still maintaining a high standard of quality. This allows Brazil to become the world’s
Premium International trade Manufacturing Economics
CULTURE-CONTACT ON THE CONTEMPORARY NIGERIAN LIFE INTRODUCTION This Chapter attempts the review of various definitions of Culture. It also tries to bring out the common characteristics of culture in various definitions‚ which include being dynamic and transmittable from generation to generation. Factors that can influence culture in a particular society and how people can come into contact with the culture of another society are also highlighted. Some aspects of the Nigerian cultural heritage were discussed
Premium Culture Nigeria
contrast‚ the Industrial Revolution was based upon mass production‚ the use of steam power‚ and the factory system. Both helped bring prosperity‚ and advances in technology to the world. The Neolithic Agricultural Revolution was the development of agriculture triggered by a population increase‚ and a decrease in big game animals. By 900 BCE‚ people were becoming solely independent on regular harvests of wild grains‚ berries‚ and nuts. Animals such as pigs‚ sheep‚ goats‚ and cattle were domesticated for
Premium Industrial Revolution History of technology Factory
for a much higher price‚ which leads to their situations being worse than before. All of above are some disadvantages for individuals if the U.S government raises the minimum wage. Raising the minimum wage also has some bad influences to the whole economy. Based on what I learned in microeconomic class‚ a minimum wage is known as the price floor. The price floor will cause an excess supply and fail to
Premium Minimum wage Economics Supply and demand
CSEC Economics School Based Assessment An Economic Analysis on the Factors Which Influences Smoking in the Community of Golden Spring‚ St. Andrew Topic: Demerit Good Name of Candidate: Renae Bennett Candidate’s number: Centre number: 100049 School: Holy Childhood High Teacher: Mrs. Henry-Fagan Teritory: Jamaica Year of Examination: May/June 2013 Examination ------------------------------------------------- ------------------------------------------------- Acknowledgement
Free Smoking Lung cancer Passive smoking