Chapter 16: Mobile Marketing and Related Developments MULTIPLE CHOICE 1. The adoption stage in which a new product has become a part of the user’s lifestyle is called: a. permanent adoption. b. loyalty. c. internalization. ANS: C REF: p. 441 2. ________ is a product characteristic that determines ease of adoption. a. Relative advantage b. Sustainable advantage c. Substitutability ANS: A REF: p. 441 3. Among the strategic implications of pervasive computing
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NIGERIA INTRODUCTION Hello‚ my name is Mesoma Ejeh and I’ll be talking about Nigeria. Off all the feautures of Nigeria that acronym missed a very important one.It’s my home.Probably 98% of this class knows little to nothing about Nigeria so I will cover our foods and drinks‚our people and culture‚our fashion and its impact to the world and Nigeria’s location‚season‚weather and cilmate. For Starters Nigeria is in west Africa.North of Nigeria would be Niger‚ south‚ the Atlantic Ocean and the
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THE ROLE OF EXTENSION IN AGRICULTURAL DEVELOPMENT by Ifeoma Irohibe Department of Agricultural Extension‚ University of Nigeria‚ Nsukka Agriculture is the science of cultivating crops and rearing animals for the benefit of man and also includes other processes such as processing‚ storage and marketing of agricultural produce. The agricultural sector is essential in the economic development and poverty alleviation drive of many sectors. The importance of this sector is more pronounced in developing
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NIGERIA The Federal Republic of Nigeria comprises thirty six states and its Federal Capital Territory is Abuja. Nigeria is located in West Africa and shares land borders with the Republic of Benin in the west‚ Chad and Cameroon in the east‚ and Niger in the north. Its coast in the south lies on the Gulf of Guinea on the Atlantic Ocean. The Flag The flag of Nigeria consists of three equal sized vertical stripes - the right and left stripe are green; and the middle stripe is white. The Nigerian
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Christine Moorman & Roland T. Rust The Role of Marketing As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying‚ a critical issue that arises is the role of the marketing function. Specifically‚ what role should the marketing function play‚ and what value does the marketing function have‚ if any‚ in an organization that has a strong market orientation? The authors take the view that though a
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Economic development has to occur after a period of sustained economic growth. It is therefore the growth in total economic output accompanied by changes in the structure of the economy. There are many barriers to economic development in Ghana. Eight of them are discussed below: First and foremost‚ Ghana like most developing countries is enriched with natural resources or deposits but the human capital is not able to transform them to achieve rapid economic growth and development. For economic
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specific references to Nigeria. Introduction Organization is the human capacity to harness all available information‚ knowledge‚ resources‚ technology‚ infrastructure‚ and human skills to exploit new opportunities and to face challenges and hurdles that block progress. Development by this position is believed to be comeby through improvements in the human capacity for organization. The view also underscore the argument of the development scholars known as social development theorists who posit that
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E-Man 251 Marketing Breaking the Trade-Off between Efficiency & Service Analysis Frances X. Frei’s article in the November 2006 Harvard Business Review discusses ways service businesses need to deal with customer variability. Her beings with an example of a business that have their customers show room floor and how customers aren’t simply opening their wallets‚ they are involved in the ongoing operation of the company. Even though Ms.Frei focuses on service businesses‚ her article provides
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Porter’s Five Forces Forces Grade Note Segment Rivalry Strong The current market is divided between a few powerful competitors that can relatively easily attract customers from one another as the switching costs are low and practical absence of product differentiation contributes to the easy loss of market share. Threat of Mobility Weak While the new entrants only need a relatively simple GUI and a supplier in order to enter the market‚ the federal and local regulations will require significant
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Evaluate the role of International trade and economic integration in promoting development. Traditionally‚ development has been measured in terms of income levels (GDP per capita) as this can show the value of a country’s goods and services produced in a year shared between its population. The GDP per capita can then be compared between multiple countries to form comparisons. However‚ the fundamental flaw of GDP is that it does not show what resources were used‚ how they were used‚ pollution or the
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