GAC012: Business Studies Assessment Event 3 Recommending a Marketing Mix for a Service ‘Lumia’ 800 of NOKIA Mobile Company’ Student: Zhou Siyan ‘Effie’ ID number: ZMSC22222 Tutor： Maqui Due Date： November 19‚ 2012 Date submitted: November 19‚ 2012 Word Count: 1249 words Table of Contents Executive Summary 1.0 Introduction 2.0 Research Methodology 3.0 Research Findings 4.0 Discussion 5.0 Conclusion and recommendations Reference List
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CHAPTER I THE PROBLEM AND ITS BACKGROUND Introduction Name is the foundation of the brand. A company’s certain brand. Once in the market‚ brand name will greatly determine its position in the fight for consumer. It can distinguish the product in a competitive position when its brand name has favourable associations which customers are looking for‚ or can be positioned in the lower rank when it has negative associations and impressions. Some brands are usually unknown to the customers in the market
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Last week‚ the world found out that Samsung surpassed Nokia for the top position in the global handset market in the first quarter of 2012. The Korean company shipped 93.5 million handsets in the first quarter for a 25 percent share of the market‚ even as global handset shipments grew a little over 3 percent annually. In contrast‚ Nokia’s handset shipments were down 24 percent year-on-year to 82.7 million units‚ giving it a 22.5 percent share.¹ According to market research firm Strategy Analytics
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J Ind Compet Trade (2011) 11:263–278 DOI 10.1007/s10842-011-0107-4 Who Captures Value in Global Supply Chains? Case Nokia N95 Smartphone Jyrki Ali-Yrkkö & Petri Rouvinen & Timo Seppälä & Pekka Ylä-Anttila Received: 5 September 2010 / Revised: 13 January 2011 Accepted: 29 April 2011 / Published online: 31 May 2011 # The Author(s) 2011. This article is published with open access at Springerlink.com Abstract Available statistics reveal little about the economic consequences of the increasing
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CASE STUDY Nokia: Using Big Data to Bridge the Virtual & Physical Worlds Company Overview Nokia has been in business for more than 150 years‚ starting with the production of paper in the 1800s and evolving into a leader in mobile and location services that connects more than 1.3 billion people today. Nokia has always transformed resources into useful products – from rubber and paper‚ to electronics and mobile devices – and today’s resource is data. Nokia’s goal is to bring the world to the third
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are small‚ but they’re boxy. Samsung’s high-end [models] are thin and slick." ...Samsung went for the wow effect‚ creating got to-have-it phones. Now‚ Nokia is playing catch-up. "It all comes down to innovation and product development‚" says Hoffman. "Right now‚ Samsung is head and shoulders above Nokia in creating products that consumer’s desire. Nokia has maintained their market share‚ but they’re using price and marketing dollars as the weapon." ...Surely the the RAZR was a brilliant move...Something
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->role of advertising in a developing economy It is in this background that one must look at the place of advertising in a developing society. The major part of the developing world belongs ot the world of capitalism system. It is within the orbit of the global market. At the same time‚ it is obvious that the socio-cultural and economic situation is not the same in the developing countries as in the advance countries. The requirements are also different. Hence‚ it is necessary to understand first
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Role of Mass Media xxxxx Politics 1 Mr. Teacher December 5‚ 2011 Role of Mass Media With the ever changing world of technology‚ the media has evolved into a vast global phenomenon and has revolutionized the way people receive their information. News updates are received instantaneous through the internet‚ which may now be accessed through the innovative smart phones. The television news media networks have each developed multiple
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The government had a hard time deciding if they wanted to open all roles in the military or give special permission for women to hold certain jobs. In 2015 the Pentagon made the decision to allow all roles in the military to be open to women. 220‚000 jobs were opened for women to fill. Still with this many jobs opened for women it was still a question about women in the military. Should
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MANAGER’S ROLE IN ORGANIZATIONS Introduction Managers must wear many different hats in formulating and implementing task activities related to their positions. In an attempt to understand the diversity of hats managers must wear‚ many author examined managerial activities on a daily basis. Their study enabled them to identify ten different but‚ coordinated sets of behavior‚ or roles‚ that managers assume. These ten roles can be separated into three general groupings: interpersonal roles‚ informational
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