INTRODUCTION We live in a marketing and media-driven world. Any organization involved in the leisure and tourism business; arts centers‚ museums‚ sports clubs and small hotels to the largest theme parks‚ airlines and cruise companies‚ is interested in advertising Many companies think that they should cut expenditure on advertising and redirect it into sales promotions‚ direct mail‚ public relations and other forms of marketing communications. Advertising is not an expensive but‚ rather‚ is a strategic
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Tourism is a social‚ cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business / professional purposes. History has taught us that people travel and engage in tourism activities in increasing numbers when several basic conditions can be met. Before people can experience tourism they usually need at least:- 1. disposable income‚ ie. money to spend on non-essentials 2. leisure time 3. tourism
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Impacts From Tourism Change or loss of indigenous identity and values Tourism can cause change or loss of local identity and values‚ brought about by several closely related influences: Commodification Tourism can turn local cultures into commodities when religious rituals‚ traditional ethnic rites and festivals are reduced and sanitized to conform to tourist expectations‚ resulting in what has been called "reconstructed ethnicity." Once a destination is sold as a tourism product‚ and
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Sectors contributing to India’s GDP India is a vast country‚ so the sectors contributing to the country’s GDP is also big in numbers. Various sectors falling under the India GDP composition includes food processing‚ transportation equipment‚ petroleum‚ textiles‚ software‚ agriculture‚ mining‚ machinery‚ chemicals‚ steel‚ cement and many others. Agriculture is the pre dominant occupation in India‚ employing more than 50% of the population. The service sector accounts for employing more than 25%
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Chapter 02 - Principles of Accounting and Financial Reporting for State and Local 11. The accounting system used by a state or local government must make it possible A. To present fairly the financial position and results of financial operations of the government as a whole‚ as well as fund financial activity in conformity with GAAP‚ and to demonstrate compliance with finance-related legal and contractual provisions. 12. Which of the following is not a characteristic of a fund as defined by GASB
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Introduction to Urban Redevelopment Authority The Urban Redevelopment Authority‚ also known as URA in short‚ is an independent statutory board under the Ministry of National Development which took on roles in the planning of the land use of Singapore‚ as well as being the conversation authority. Their mission is “to make Singapore a great city to live‚ work and play in” which means that the objectives of URA are channelled into attaining the broad vision of turning Singapore into a unique destination
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which are fantastic sources for tourism and recreation. Systematic tourism development in rural areas through public participation can contribute towards the socio-economic development of these areas‚ and on the other hand it can increase the attraction base for the modern tourists‚ which ultimately bring in foreign currencies and contribute to the GDP of the country. In lieu of the above‚ the present paper focuses upon the following: •To conceptualize tourism in rural areas. •To study the challenge
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oring Public Sector Communication Performance: Testing a Model and Drawing Implications Despite its importance to agency effectiveness‚ communica- tion performance is an understudied topic.This is partly attributable to the “ performance predicament‚ ” which arises because costs of communication are easier to measurethan its benefits. In this study‚ we develop and test an exploratory model of public sector communication performance that is synthesized from the literature on public – private differences
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Profit and Non-profit Organizations Lakeesha Grass PHI445: Personal and Organizational Ethics Instructor: Tom Snook October 13‚ 2014 Company Profile (Not-for-Profit- Organization) Profile of YMCA (Franz 2005) YMCA is the non-profit organization of my interest. YMCA is very interesting in development of communities as being a non-profit organization. In June 6‚ 1844 when YMCA were founded in London‚ England United Kingdom including its main goal is to put the principles of Christians
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organizations in the travel and tourism industry and explain their roles (P1) Outbound Travel and Tourism Organizations Outbound tourism‚ for example‚ is when a family of three from Bradford‚ travel to Greece‚ Rhodes for a relaxing‚ well-needed holiday. Travelling out of the UK‚ to another country‚ defines Outbound Tourism Tour Operator A tour operator is a company that plans out a holiday for a family Examples: • Thomas Cook • First Choice The role of tour operators is to plan out
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