1 How to Pass LCCI Examinations Board Public Relations – Second Level How to Pass LCCI Examinations Board Public Relations – Second Level STIKOM LSPR - Jakarta 2 How to Pass Public Relations 2nd Level Department of Business Studies Study Guide 2009 Prepared by Yunita Permatasari‚ MSi Produced by learning materials center Copyright STIKOM LSPR 2009 Sekolah Tinggi Ilmu Komunikasi The London School of Public Relations-Jakarta Produced for Learning Materials Center How to
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Public Public Relations PR The main goal of a public relations department is to enhance a company’s reputation. Staff that work in public relations‚ or as it is commonly known‚ PR‚ are skilled publicists. They are able to present a company or individual to the world in the best light. The role of a public relations department can be seen as a reputation protector. Role of PR: Public relations (PR) is the practice of managing the flow of information between an organization and its publics
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DEFINING PUBLIC RELATIONS PAPER DEFINING PUBLIC RELATIONS PAPER The practice of Public Relations is very important in the business world. PR is a field that has grown both in numbers and respect. It is a multibillion-dollar business and it is practiced by 158‚000 professionals. I will be explaining my personal definition of PR as well as three other definitions from different sources. Then I will be contrasting the definitions and explaining why there are so many different definitions
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THE ROLE OF PUBLIC RELATIONS IN HIGHER EDACATION INSTITUTIONS / UNIVERSITIES IN GHANA. A CASE STUDY OF UNIVERSITY OF EDUCATION‚ WINNEBA. 1.0 WHAT IS PUBLIC RELATIONS Public Relations (PR) results from a convicted and thoughtful communication process that recognizes that favourable public opinion‚ attention and support is not achieved by accident. It recognizes a great deal of hard work since success depends on ensuring that nothing happens by chance. This is probably due to the inevitable growing
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Advertising roles and type: * Identification :advertising identifies a product and/or the store was sold . in the earliest years ‚and this goes back as far as ancient time ‚advertising focused identifying a product and where it was sold . * Information : advertising provides information about the product .advances in printing technology at the beginning of the renaissance spurred literacy and brought an explosion of printed materials in the forms of posters handbills and newspapers . *
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following paper is about defining public relations. My personal definition and three other definitions of public relations will be compared and contrasted. There are many different definitions of public relations and the reason will be addressed in the following as well. Public relation is important in the marketing world and important for a company to be successful in providing positive public relations. Personal Definition My personal definition of public relations is that while marketing a company
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Introduction The purpose of this essay is to achieve better insight into the different methods of conducting real-life public relations nowadays. Theoretically‚ several models have been developed to categorize the different types of PR practice/practitioners; analyzing the usage of these models by PR professionals will reveal the extent to which they are valid in real life. Because these models deal with the communication-flow involved in PR‚ the essay will begin with a basic outline
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Functions of Public Relations Functions of Public Relations The functions of public relations take many forms in different organizations. Public relations specialists handle organizational and societal functions such as media‚ community‚ consumer‚ industry‚ and governmental relations as well as political campaigns‚ interest-group representation‚ conflict mediation‚ or employee and investor relations. They help an organization and its public become accustomed and adapt to each other (U.S. DOL
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Non Profit Business Plan Legal Page Confidentiality Agreement The undersigned reader acknowledges that the information provided by _________________________ in this business plan is confidential; therefore‚ reader agrees not to disclose it without the express written permission of _________________________. It is acknowledged by reader that information to be furnished in this business plan is in all respects confidential in nature‚ other than information which is in the public domain
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Functions of Public Relation It has been reported that Public Relations or PR is the art of managing communication between an organization and its key publics to build‚ manage and sustain a positive image (“”‚ 2006)‚ and is an important function in the desire of any business organization or company to establish its reputation and brand image to its target market. For this reason‚ it is essential to determine the several functions of public relations‚ categorized as organizational and societal. This
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