The STP Process in Marketing Management By Chrissy Rice‚ eHow Contributor Print this article STP stands for segmentation‚ targeting and positioning. STP‚ which stands for segmentation‚ targeting and positioning‚ is a fundamental concept in marketing management. It is usually the first step in developing a marketing plan. The three parts of the concept maximize exposure and market saturation by looking at the most important factors that impact how a good or service will be received.
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Journal of Management and Corporate Governance © 2010 Cenresin Publications www.cenresin.org Volume 2‚ December 2010 INVESTIGATING THE RELATIONSHIP BETWEEN VAT AND GDP IN NIGERIAN ECONOMY Denis Basila Department of Accounting Adamawa State University‚ Mubi‚ Nigeria denis.basila@yahoo.com ABSTRACT This study is an empirical investigation into the relationship between Value Added Tax (VAT) and Gross Domestic Product (GDP) in Nigeria. This research is significant for planning and policy formulation
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THE TWO GAP MODEL AND THE NIGERIAN ECONOMY. - BRIDGING THE GAPs WITH FOREIGN DIRECT INVESTMENT. . By Bakare Aremu‚ Tunde Abubakar Department of Economics ‚ university of lagos‚ akoka‚ yaba ‚lagos And Bashorun‚ oladipo titilayo Department of Finance ‚ university of lagos‚ akoka‚ yaba ‚lagos ABSTRACT Holis Chenery (2005) proposed existence of 2-gaps in LDCs in his TWO GAP MODEL. This research work sought to unveil the existence of the gaps in the Nigeria economy. We realized that domestic
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Nigeria economy 3 Chapter 1: The discovery of oil and the Nigerian economy 4 Type chapter title (level 2) 5 Type chapter title (level 3) 6 Abstract: Nigeria has remained a point of reference in Africa and on global level. This is stem from the fact that‚ it is one of the largest exporters of crude oil to developed nations of the world. For more than three decades therefore‚ crude oil has been the major hub of the energy‚ revenue and foreign exchange earner for the Nigerian economy. In spite
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of African countries from the crisis has been an increasing debt burden‚ which constituted a major constraint to growth and development. External debt became a burden to African countries because contracted loans were not optimally deployed‚ therefore returns on investments were not adequate to meet maturing obligations and also hindering economic growth. African economies have not performed well‚ partly because of the increased outflow of resources to service debt obligations and partly because
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PROBLEMS AND PROSPECTS OF THEATRE ENTREPRENEURSHIP IN THE NIGERIAN ECONOMY Afolabi Taiwo Okunola (Department of Theatre & Film Arts‚ University of Jos‚ Nigeria) Abstract The business of theatre management is business of management. It is a culmination of the directive principles‚ canons and protocols governing theatre and management together to form a formidable team which thus makes a theatre entrepreneur. Being a theatre entrepreneur in Nigeria entails many dilemmas‚ challenges and hurdles. Thus
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THE EFFECT OF FOREIGN TRADE ON THE NIGERIAN ECONOMY Introduction Everyday‚ the need for foreign trade is on the increase as the needs of man is unlimited (Adams Smith).This is visible in the rise for consumer goods and services throughout the world especially with the increase in world population of over 6 billion people. Man with his advancement in social interaction and technology is able to visualize and perceive in his mind what he desires. This was obvious with the industrial revolution
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ROLE OF HUMAN CAPITAL IN ECONOMIC DEVELOPMENT: AN EMPIRICAL STUDY OF NIGERIAN CASE By Risikat Oladoyin S. Dauda‚ Ph.D Department of Economics University of Lagos Akoka‚ Lagos E-mail: rissydauda@yahoo.com rdauda@unilag.edu.ng ABSTRACT Although several theories of endogenous growth point towards a positive effect of human capital on growth‚ empirical evidence on this issue has been mixed. Despite various efforts of the successive Nigerian governments‚ virtually all indices of human
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. 3 CHAPTER I. THEORETICAL ASPECTS RELATING TO THE ROLE OF SCIENCE AND TECHNOLOGY IN THE DEVELOPMENT OF WORLD ECONOMY............................6 1. The concept and evolution of the world economy ...............................................6 2. Science and technology as a step in the formation of the world economy...........10 CHAPTER II. ANALYSIS THE IMPACT OF SCIENCE AND TECHNOLOGY IN THE DEVELOPMENT OF WORLD ECONOMY ....................................................
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TAXATION AS AN INSTRUMENT OF ECONOMIC GROWTH AND DEVELOPMENT IN NIGERIA BY MOHAMMED NASIR MOHAMMED 08/02AC039 AUG‚ 2012 CERTIFICATION This research work has been read and approved as meeting the requirement for the award of Bachelor of Science (Hons.) degree in the Department of Accounting‚ College of Management sciences‚ Al-Hikmah University of Ilorin‚ Ilorin. …………………………… …………….. Mr. A.B Uthman
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