Strategic Marketing Planning: Theory and Practice1 Malcolm McDonald 2‚ Cranfield University School of Management In order to explore the complexities of developing a strategic marketing plan‚ this article is written in three parts. The first describes the strategic marketing planning process itself and the key steps within it. It also deals with implementation issues and barriers to marketing planning. The second part provides guidelines for the marketer which will ensure that the input to the
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Costs and Corporate Governance I Introduction Before analysing problems that occur when institutional ownership and control are separated‚ it should be outlined why institutions exist at all. Therefore‚ chapter two examines why organizations occur in economy. Chapter three addresses the agency problem‚ based on this organization. Chapter four addresses the common ways to solve the agency problem and chapter five gives a comparison over the three most important corporate governance systems‚ namely
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Information Technology (I.T) Table Of Content 1. ABSTRACT..................................................... 3 2. INTRODUCTION............................................ 4 3. CURRENT SCENARIO................................... 7 4. FUNCTIONALITY.......................................... 14 5. ADVANTAGES & DISADVANTAGES......... 15 6. IMPACT OF TECHNOLOGY.......................... 17 7. CONCLUSION...............................................
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examples resulting in topics on corporate Governance and Business Ethics being included by many universities and autonomous institutions in their curriculum post liberalization. January 7‚ 2009 will be etched in the annals of India ’s corporate history as it brought to light one of the biggest scams in India. It was on this day that chairman B Ramalinga Raju of Satyam Computer Services considered to be one of the torchbearers of India ’s new economy‚ confessed to a corporate fraud amounting to Rs 7
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Corporate Governance in Hong Kong 1. Corporate Governance in Hong Kong Hong Kong’s position as an international economic and financial center is attributed to its exemplary corporate governance. With Hong Kong’s various authorities and regulatory bodies emphasizing on transparency and accountability for listed companies‚ Hong Kong was ranked first for corporate governance among 11 Asian countries in 2007. (Refer to Appendix 1) The Stock Exchange of Hong Kong (SEHK) describes corporate
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Strategic Planning – Week 1 Keyla (Bolin‚ Niu) Keiser University MKT531 Marketing Management Dr. Jeff Ritter 03/09/13 Strategic Planning Process Strategic planning is refers to the development of the organization’s long- term goals and put forward into practice (Peter‚ 2013). Strategic planning system is the strategy‚ objectives‚ environmental factors‚ it is a process about the internal conditions and various elements integration and used to guide the rational allocation of limited
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products. This will be our direct channel of distribution. This will allow for us to raise awareness of our products value proposition‚ gain exposure of our product‚ sell our products‚ and allow for customer support. Our website will feature information on our products and be a convenient way to purchase our products from anywhere. By securing a contract with United Parcel Service and the United States Postal Service‚ we will be able to deliver our products to anyone‚ either domestic or international
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and corporate governance. The memo will illustrate the role of repo transaction in Lehman’s business model‚ analyze the accounting irregularities regarding repo by Lehman‚ observe auditors’ role in these irregularities‚ and discuss the corresponding accounting and corporate governance issues. In addition‚ the memo will provide recommendations on how to prevent financial institutions from abusing regulatory deficiencies by emphasizing on the importance of accounting regulation‚ auditors’ role‚ and
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India’s Information Technology Sector: What Contribution to Broader Economic Development?( Nirvikar Singh Professor of Economics University of California‚ Santa Cruz Santa Cruz‚ CA 95064‚ USA First Draft: October 2002 Abstract What contribution can information technology (IT) make to India’s overall economic development? This paper offers some perspectives that can help answer this question‚ using concepts and analysis from economic theory. It examines the theory
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320 Corporate Governance: An International Review‚ 2009‚ 17(3): 320–337 Women Directors on Corporate Boards: A Review and Research Agenda Siri Terjesen*‚ Ruth Sealy and Val Singh ABSTRACT Manuscript Type: Review Research Question/Issue: This review examines how gender diversity on corporate boards influences corporate governance outcomes that in turn impact performance. We describe extant research on theoretical perspectives‚ characteristics‚ and impact of women on corporate boards (WOCB) at
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