Infosys Marketing Plan Submitted by: Avik Mukherjee‚ Amit Kamat‚ Kanjana V. (I) The Challenges 1. Operating Challenge expanding high end consulting across business units 2. Branding Challenge developing a brand without advertising 3. Resource Challenge scaling up for excellence (II) Situation Analysis Company Analysis Goals 1. To differentiate itself from other IT outsourcing companies 2. To be considered amongst the top 3 slots in request for proposals Culture
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Background Infosys the software giant’s from India was started in 1981 by a set of seven information technology professionals with only $US 250 but over the period of thirty years they have developed into an organisation generating software export revenue of more than US$ 7 billion. Infosys has offices in more than 30 many countries in the world and has an employee strength of approximately 1‚ 60‚000. Infosys provides consultancy and software development services for both for the home market (i
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METHODS AT INFOSYS Need for Training The dynamic nature of the software and IT industry requires its workforce to upgrade frequently in technology and skills. Companies were focusing on continuous training and development of their employees‚ which also helped in the reduction of attrition rate. At Infosys‚ every new recruit underwent approximately three months of training before they were made billable to clients. The American Society for Training and Development (ASTD) rated Infosys as the world’s
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success of Infosys as an organization. The reasons for its success will be identified as located in its structure‚ technology‚ culture‚ design‚ fit with the environment etc. Overall this study aims at projecting the strengths of Infosys in structural and functional arenas which have contributed in building up Infosys as a successful organization. The report starts with general introduction of Infosys and its background. We then present the holistic account of various initiatives taken by Infosys in various
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Infosys Case Study: How Human Resource Management links people with the strategic needs of the business. | | Robin Anderson Kaplan University GB520: Strategic Human Resource Management Unit 2 Case Analysis March 20‚ 2012 | What is Strategic Human Resources Management and how does it link the people with the strategic needs of the business? This paper attempts to analyze a case study regarding Infosys’ human resource (HR) operations at intermittent times between 1987 and 2003 when significant
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Case analysis: Case: Infosys vs Satyam. Whose wealth is maximized? 1. Synopsis: The case revolves around the accounts manipulation of Satyam Computers. It makes a comparison between two companies of the same competitive IT industry i.e Infosys and Satyam Computers. It shows how the company’s fate/ business scenario depends upon the financial vision of the CFO. The principal objective of the case is to analyze the role of a CFO in maximising shareholders’ wealth. The main objective of every
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Human Resource Management Practices in Infosys INTRODUCTION "Our assets walk out of the door each evening. We have to make sure that they come back the next morning." (Narayana Murthy‚ CEO Infosys). Infosys technology‚ a leading software company based in India‚ was voted as the best employer in the country in many HR surveys in the recent years. The company is well known for its employee friendly HR practices. Though Infosys has grown to become a US $ 2 billion company by the year
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Challenges faced By Infosys Management in branding the company: • Lack of vision/Direction: Choose one of the four faces---end-to-end service including consulting in IT services‚ maintain status quo‚ expanding leadership in Indian market‚ end-to-end vertical integration capabilities. Markets: India only vs. Global Branding. • Advertise what: Value proposition shift from low cost operational high efficiency service provider to include high end business consulting. Not advertising the global
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Introduction to Talent Management In today‘s challenging business environment of going global and competition becoming intense‚ organizations have mounting pressure to perform better than before. Over the years‚ creation and preservation of knowledge has become a key tool in accelerating competitiveness and enhancing organizational capabilities to respond to market changes wherein employees‘skills and personalities are appropriately deployed to optimize performance‚ is a critical and difficult
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Case A-3 Infosys Technologies Ltd. Question 1 Infosys should consider expanding its operation into other foreign markets and industries. As indicated in the article‚ Infosys gets over 70% of its revenue from the United States and the majority of its big clients (such as Goldman Sachs‚ Visa or JC Penny) come from various industries but all of them are very sensitive to changes in the US economy. In order for Infosys to not only maintain but also increase their sales growth in spite of the
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