Date: 10.14.2010 RAKHI PAREKH STUDENT ID: 03154209 FSH630- Brand Makeover: Mid-term Project Brand history American Apparel is a sweatshop free vertically integrated manufacturer‚ distributor and retailer based in down town Los Angeles. This means that all of their products are designed ‚ manufactured (knitting‚ dyeing‚ cutting and sewing)‚ and marketed in their 800‚000 sq foot property in downtown Los Angeles. This makes it the largest single garment factory in the United States. Vertical
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American Apparel is a clothing manufacturer‚ distributor and retailer based in Los Angeles‚ California. Founded in 1989 by Canadian entrepreneur‚ Dov Charney‚ the company functions as a vertically integrated manufacturer that creates and develops their own advertising and branding campaign. American Apparel stresses the importance of mandating and promoting labour policies that reject clothing manufactures in sweatshops (AmericanApparel.net). First‚ this section of this paper will illustrate that
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Design Management Project American Apparel: Introduction There are five major design elements‚ performance‚ quality‚ durability‚ appearance and cost. The purpose of design is to optimise customer satisfaction and the profitability of a company by creatively coordinating these five elements in coherence with the company ’s products‚ environments‚ information‚ and corporate identity‚ thus‚ connecting the company with the consumer by creating products and services which appeal to the consumers needs
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Passion and Innovation for the Apparel Industry. That’s American Apparel. CONSUMER PROFILE Maddison Kain 25/03/2013 CONSUMER PROFILE Maddison Kain 25/03/2013 AMERICAN APPAREL CONSUMER PROFILE DEMOGRAPHIC American Apparel is a relatively “young” fashion line that caters for the 20-30 age bracket‚ with a largely female skew‚ however they have a diverse range that caters for the growing male market—who are becoming more and more “fashion conscious” in an age where merchandise rules who’s
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Case Study 4 Second Life is made up of individuals who want to experience a virtual world. There are college students in this virtual community as well middle-aged adults who both want to experience virtual destinations. Second life is already taking steps in making Web 2.0 technology‚ as they are revolutionizing the virtual community. They are doing this by adding options to visit real life places through advertisements on Second Life. This is providing them with a strong marketing technique because
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American Apparel is an American clothing manufacturer and retailer based in Los Angeles‚ California. Created in 1989‚ the company is known well for its controversial and provocative advertising campaigns. The sexually influenced advertisements are often criticized‚ but also praised for their lack of airbrushing the models. In fact‚ the company is known for accentuating the “flaws” on their models. Their advertisements usually depict a model with noticeable blemishes or asymmetrical features and then
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put yourself in the position of the decision maker and try to figure out what YOU would do in his/her position). -maximum 5 key facts that summarize the case. Key Decision Maker Board of Directors (AA is a publicly traded company) Key Facts American Apparel minimized their use of outsourced labour. They localized their manufacturing activities and were known for their anti-sweatshop practices The company was also praised for their environmentally friendly practices such as using organic and recycled
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American Apparel has built a fast growing empire on some of the most risqué‚ porn-influenced ads ever seen in mainstream media. Usage of the porn-influenced ads are in hopes of saving the company from financial troubles. Everyone knows that American Apparel ads are sexy. They usually feature coy‚ semi-dressed women lounging on a bed or sofa. Although this is a good way to catch the eye of consumers‚ they also lead to many problems with too much nudity exposure‚ which becomes may offensive to some
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American Apparel Dov Charney is the CEO and founder of American Apparel. He was born at the Jewish General Hospital in Montreal. His dad‚ sister‚ and half sister were born there as well‚ and three of his four grandparents have died there. His father‚ Morris Charney is an architect and his mother‚ Sylvia Charney is an artist. Dov got his start in Gr. 12 at Choate Rosemary Hall where he was studying his two favourite classes ethics and American History. During
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exposure to virtual online worlds such as Second Life. After learning about Second Life in class‚ various research and creating an avatar online and exploring the virtual world‚ I am amazed at everything it has to offer. Second Life is not only a type of internet game‚ it is a space where there are no limits to your creativity and expression. Strong communities are created and are even supported by the avatars’ own financial system‚ the Linden economy. Second Life is a place where you can meet and interact
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