Consumer Ethnocentrism: CETSCALE Validation and Measurement of Extent Anupam Bawa RESEARCH includes research articles that focus on the analysis and resolution of managerial and academic issues based on analytical and empirical or case research Executive Summary KEY WORDS Consumer Ethnocentrism Pseudopatriotism CETSCALE Consumer Behaviour Consumer ethnocentrism means ‘…the appropriateness‚ indeed morality of purchasing foreign made products.’ Today‚ when the Indian consumer has great
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What is Ethnocentrism? It is a belief that one’s own culture is better than all others and that all other groups are measured in relation to them. Types of ethnocentrism: 1. American Exceptionalism: referred as a perception that the United States differs from other developed nations due to its unique origins‚ national credo‚ historical evolution‚ and distinctive political and religious institutions. 2. Eurocentrism: Importance of European culture and the western world at the expense of
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William Sumner said it best when he described ethnocentrism as “the technical name for this view of things in which one’s own group is the center of everything‚ and all others are scaled and rated with reference to it” (Sumner‚ 1906).Now‚ ethnocentric thinking is born‚ in the most basic form‚ from the belief in a useful quality in every person’s culture. This useful quality‚ or virtue as this paper will refer to it‚ can be one or many and about any area of society. When one identifies with this virtue
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Ethnocentrism: Ethnocentrism is judging another culture solely by the values of ones own culture .The ethnocentric individual will judge other groups related to his particular ethnic group or culture especially with concern to language‚ behavior‚ customs‚ and religion .Ethnocentric individuals believe that they are better than other individuals for reasons based solely on their heritage .Ethnocentrism can be defined as making false assumptions about others ways based
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Human Communication. A Publication of the Pacific and Asian Communication Association. Vol. 11‚ No.1‚ pp. 27 – 38 Overcoming Ethnocentrism through Developing Intercultural Communication Sensitivity and Multiculturalism Qingwen Dong University of the Pacific Kenneth D. Day University of the Pacific Christine M. Collaço University of the Pacific Qingwen Dong (Ph.D. Washington State University‚ 1995) is Associate Professor and Chair and Kenneth D. Day (Ph.D. Indiana University‚ 1980) is Professor
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Ethnocentrism is the tendency to believe that one’s ethnic or cultural group is centrally important‚ and that all other groups are measured on one’s own cultural value. Ethnocentrism happens when one culture or nation places itself at the top of a self proclaimed hierarchy of cultures and nations and subsequently assigns other cultures and nations equivalent or lower value based on that scale. In other words‚ it is the proneness to think other cultures are of lesser worth because it is different
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In our day of age‚ we as the United States of America usually believe that we are better than other countries. A lot of people even get into debate on this subject. This is where the definition of ethnocentrism comes to play‚ which is how we tend to view other cultures based on how we compare it to our own culture‚ which makes us believe wrong things about that cultures or even judge that cultures in a bad light. But we should not do this because other cultures have their way of doing things for
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Ethnocentrism By Richanda L. Brown SSCI210-1204A-06 AIU 8-30-2012 Abstract This paper will evaluate the movie The Stoning of Soraya M. and discuss the effect of ethnocentrism on individuals‚ societies‚ and multinational corporations. This paper will provide a comprehensive overview of ethnocentrism and focus on the cultural observations made based on cultural experience. Ethnocentrism Introduction Our text defines ethnocentrism as the practice of judging another culture by the standards
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about their culture as those Yankees feel about their USA. What do we call the sense of cultural superiority? Sociology has a term called ethnocentrism‚ which is defined as “the tendency to look at the world primarily from the perspective of one ’s own culture” (about sociology). Many claim that ethnocentrism occurs in every society. The opposite of ethnocentrism is multiculturalism‚ which is the belief that all cultures are basically equal. Ethnocentricity is essentially a double-edged sword‚ and
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Are we limited in knowledge‚ in imagination‚ and in understanding by the culture we grow up in? In other words‚ are we ethnocentric‚ and if so is it a bad thing? To answer that‚ one must understand what ethnocentrism is. According to Macionis (2004)‚ ethnocentrism is "the practice of judging another culture by the standards of one’s own culture". We are not born with culture; culture is a socially learned behavior‚ or set of values that a given groups holds as a norm and are considered to be
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