The Media Mix Media mix means the advertising strategy encompasses the use of more than one type of advertising media to get its message across the target audience. A combination of media types is known as the media mix. No advertiser can rely only on one medium to reach his audience. Even a small advertiser having a small media budget has thousands of media from which to choose. A typical media mix for consumer products‚ such as a soft drink‚ will include television‚ outdoor‚ POP and even the
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us? o Nature – genes‚ heredity o Nurture – everything else that is not genetic (experience‚ environment) - Both are equally important in shaping who we are. There is also an interaction between the two. STUDY NOTES ONLY II – The Nature Component A) Genes: - 46 chromosomes‚ 23 pairs. - Genes carry DNA‚ which consists of thousands of genes amongst other things. - Genes = Basic Unit of Heredity - Gene complexes are genes working together to produce a trait or disease. - 4 Nucleotides:
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1 COMPONENTS AND SUBCOMPONENTS OF ENVIRONMENT 1.1 CLASSIFICATION OF ENVIRONMENT The term Environment can be broadly defined as one’s surroundings. To be more specific we can say that it is the physical and biological habitat that surrounds us‚ which can be felt by our physical faculties (seen‚ heard‚ touched‚ smelled and tasted.) The two major classifications of environment are : (A) (B) Physical Environment: External physical factors like Air‚ Water‚ and Land etc. This is also called the Abiotic
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Assessment 1 part1 TASK 1 Identify the key characteristics of visual music products or services by gathering relevant information about the product and services of visual music from the case study and other resources that are applicable A) You will need to provide a paragraph or brief explanation of the following characteristics of products or services below Brand The brand or branding of a product is the image of how a company is view among the general public‚ the brand is their
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Principles of Economics Components of Economy First Semester Introduction Human activities which generate income are known as economic activities. All the economic activities are classified into three categories viz. primary‚ secondary and tertiary. Activities that are directly associated with environment are known as primary activities as they refer to utilization of natural resources like land‚ water‚ vegetation‚ minerals etc. When primary goods are used to produce some other articles or
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PROJECT IN T.L.E Electronic Components Diodes a diode is a two-terminal electronic component with asymmetric conductance‚ it has low (ideally zero) resistance to current flow in one direction‚ and high (ideally infinite) resistance in the other. A semiconductor diode‚ the most common type today‚ is a crystalline piece of semiconductor material with a p–n junction connected to two electrical terminals. A vacuum tube diode has two electrodes‚ a plate (anode)
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Marketing Mix Concept – 4Ps August 5‚ 2014 | Martin | 17 Comments Marketing is simplistically defined as ‘putting the right product in the right place‚ at the right price‚ at the right time.’ Though this sounds like an easy enough proposition‚ a lot of hard work and research needs to go into setting this simple definition up. And if even one element is off the mark‚ a promising product or service can fail completely and end up costing the company substantially. The use of a marketing mix is an
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Maria Tortorelli Eng 323-940 6/26/12 Unit 1 The diverse components that construct the filmmaking process vary in complexity. Sound‚ narration‚ stars‚ writers‚ and cinematography are only a few elements essential to filmmaking. Although each of these features make up the filmmaking process‚ I believe the most complex aspect is sound. Sound is segregated into three branches which include live sound‚ sound effects‚ and music. Live sound is expressed as the dialogue between
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Marketing Mix MKT/421 May 23‚ 2011 Niesce Upshaw One of the major factors of modern marketing is the development of an effective marketing mix. The marketing mix is made of the four P’s‚ Product‚ Price‚ Place‚ and Promotion. It is these four factors that are the groundwork for any business and often times is the major factor on whether a new business will succeed or fail. To really understand the marketing mix it is best to break down the 4 parts and see what makes up each element
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1. Retailing is the final activity and steps needed to place a product in the hands of the consumer or to provide services to the consumer. All activities directly related to the sale of goods and services to the ultimate consumer for personal‚ non-business use. 2. Retailing is undergoing so much change today because of e-tailing‚ store size‚ price competition‚ and demographic shifts. E-tailing is basically ordering from the internet and having those items delivered to your home. Store size plays
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