Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
Premium Brand Brand management
Timber Industry Economic Profile Following is a discussion of the timber industry including how several economic factors affect it‚ including: price elasticity of supply and demand; positive and negative externalities; wage inequality; and monetary and fiscal policies. Price Elasticity Important to note is that the timber industry and the lumber industry are not one in the same and experience differences price elasticity. The price elasticity of demand for the timber industry is inelastic
Free Federal Reserve System Monetary policy Inflation
Automotive Industry ECONOMIC THEORY Automotive Industry In the automotive industry there are many factors and policies that affect the automotive industry and its performance. The following topics and their impacts on the automotive industry are as follows: Supply and Demand (Sales) North American Free Trade Agreement (NAFTA) External Affects Labor Supply and Demand Federal Policies Economic Influence Supply And Demand High competition from foreign car imports causing US manufactures
Premium Supply and demand Automotive industry Externality
Scientific & Engineering Research Volume 4‚ Issue 7‚ July 2013 ISSN 2229-5518 1 TQM-Based Self-Assessment Tool for Hospitality Industry. Walid Youssef Montasser - Prof Dr. Abd Alhakim Al Manhawy – Prof Dr. Essam Alanany Abstract: In the hospitality industry‚ quality is of extreme importance but so far the focus of many institutions working in the field of hospitality have only been on training front line staff to ensure guest satisfaction. When a customer stays at a hotel‚ his perception
Premium Management
The Impact of Globalization on the Creative Industry- Music Industry | | Student Name: Lily Lee | Contents: 1.0 Introduction: 2 2.0 Music Industry: 2 2.1 Music Industry Value Chain 4 2.11 Beginning: 4 2.12 Production: 5 2.13 Circulation: 5 2.14 Distribution: 5 2.15 Consumption: 6 3.0 Technology Globalization impact on Music Industry: 6 4.0 Trade Globalization impact on Music Industry: 8 5.0 Conclusion: 9 6.0 Reference: 11 7.0 Appendix: 12 Appendix 1: The Core Cultural Industries 12 Appendix
Premium Record label Music industry Globalization
International Journal of Economic Practices and Theories‚ Vol. 2‚ No. 1‚ 2012 (January)‚ e-ISSN 2247 – 7225 www.ijept.org Current and Future Trends in Tourism and Hospitality. The Case of Greece by Soultana (Tania) Kapiki Alexander Technological Educational Institute of Thessaloniki tkapiki@tour.teithe.gr Abstract. This paper identifies some of the current and future trends affecting the tourism and hospitality industry‚ including globalisation‚ guests’ safety and security‚ the importance of
Premium Tourism Hotel
aims to describe the tourism policy and strategies in national and state contexts‚ to determine the inherent direction and prospects or potential in the tourism development of Kuala Lumpur as a tourist-friendly destination. The results show that some aspects need to be emphasized and have similarities in each of policies and strategies at the national and state level. This shows that policies made at national level could be followed at state level‚ so that each line of tourism development planning
Premium Tourism
HOW DOES TOURISM IMPACT THE ENVIRONMENT The effect of tourism on the environment can be both positive and negative. Each person or group of people will impact the area they visit in a different way. Whether it is in a negative or positive manner is entirely up to the visitor. Let’s consider the NEGATIVE impacts first: POLLUTION - This is probably the biggest negative factor concerning tourism. People have to travel to their destination. It doesn’t matter if it’s by plane to another country or
Premium Tourism
Nationalization of Industries in Pakistan and impact on Automobile Industry: Following the progressive manufacturing period‚ nationalization of industries under Economic Reforms order had a profound impact on automobile industry in Pakistan. In early 1972 under Martial Law Regulation‚ the Government took over the control of 32 industrial units‚ including eight automobile plants‚ under the officially appointed Board of Industrial Management with the Minister for Production as its Chairman. Out of
Premium Automobile Suzuki Motorcycle
Problem Statement The growth and development of tourism in Trinidad from 2002–2007 and its effects on the economy and society. Statement of the Problem Tourism plays a major role in the growth and development of Trinidad. Many initiatives have been put in place to expand the industry. The government of Trinidad is committed to establishing and implementing standards of development and maintenance for the tourism industry. They try to maintain all the tourist attractions such as beaches and museums
Premium Tourism