“Marketing on Blackberry Services in GCC Countries” Submitted by: MD.MAHMUDUL HASSAN Student No: 200823R6203 The Independent Study report has been submitted to the Skyline University College‚ In partial Fulfillment of the Degree: Bachelor of Business Administration (Marketing) April-2011 Acknowledgement I would like to thank all people who helped me during the course of this dissertation and with the help of whom I was able to reach to valuable
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How to choose a case for teaching What is a case How to analyze a case How to discuss a case 3 To draw up case studies‚ it is first important to understand its various aspects. For an effective case study‚ one must first understand the principles of a case. It is important to understand what a case is‚ the types of cases there are and their purposes. Following this understanding‚ the methods of analyzing and discussing cases must be explored. After mastering these skills‚ The
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Corporate Fraud: Case Studies in Detection and Prevention Fraudulent financial reporting‚ corruption‚ and misappropriation are often investigated by the internal audit department. Because these types of crimes can be the source of large losses‚ security professionals would do well to familiarize themselves with how they are carried out and how they can be detected. Corporate Fraud provides a clear window into that world. Author John D. O’Gara was the director of internal audit at a Fortune 500
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CASE STUDY 1 SEC ENFORCEMENT RELEASE- BRISTOL-MYERS 1. Access the SEC website‚ www.sec.gov‚ and do the following: -go to “Information for Accountants” -go to “The Division of Enforcement Chief Accountants Office” -go to “Accounting and Auditing Enforcement Releases” - then go to the enforcement release related to Bristol-Myers dated August 4‚ 2004. 2. What were the broad areas which the SEC addressed? 3. Of these issues‚ which one was by far the most significant in terms of dollars involved
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they have the management‚ budget‚ allowed time to install successfully? Also‚ was the ERP system the right system for their business plans? If they were why‚ and if they weren’t why. ERP Implication year of analysis: Base on the analysis case‚ Data Analytics for Manufacturing the Tesla’s Case Study‚ published in April 2017‚ the first thought was 2017. However‚ after researching more about the ERP system and Tesla‚ and reading articles that talk about the system. The implication took place in and around
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Case Study Evaluation Protocol and Procedures Evaluation of the overall quality of each case study will be made on the following criteria: CASE STUDY PARTS CRITERIA Abstract Summary paragraph introducing the project‚ building‚ hypothesis‚ highlights of findings. concise brief of the parts to the case study. Introduction Description of building‚ background information‚ designer’s intent‚ observations‚ and how team decided on topic. selection of an interesting or challenging building;
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Tesco – Business Transformation Case Study Who would have thought that the food retailer famous for the slogan “Pile It High‚ Sell It Cheap” launched by Jack Cohen on an East End market stall in 1919‚ would have grown into one of the largest non-food retailers in Europe by 2007? What was it about Tesco that enabled it to move from being the poor relation to J. Sainsbury in the 1970s and 1980s to become the largest UK food retailer in the first decade of the 21st century? What was it that happened
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Wal-Mart Case Study Introduction 1. Brief History of Wal-Mart Wal-Mart is “the giant chain of discount stores‚ the second largest company in the world‚ with over $400 billion in revenue and 2.1 million associates.” (Philip and Kevin‚ p94) Wal-Mart began its business in 1962 when Sam Walton‚ the owner of Wal-Mart‚ opened up his first discount store in Rogers‚ Arkansas (Philip and Kevin‚ p94). In the next two decades‚ Wal-Mart expanding its scale rapidly. Since 1990s‚ Wal-Mart started to opened
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chapter I FOUNDATIONS IN INFORMATION SYSTEMS IN BUSINESS The 2004 Athens Olympics Network: Faster‚ Stronger - and Redundant Lufthansa:Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected Aviall Inc.: From Failure to Success with Information Technology Continental Airlines:This Callis Being Monitored chapter 2 COMPETING WITH INFORMATION TECHNOLOGY GE‚Dell‚ Intel‚and Others:The Competitive Advantage of InformationTechnology The U.S.Department of Commerce:
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Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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