AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious
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Changing Behavior Case Study Analysis Baker College – PSY111 Seminar 3 Changing Behavior Case Study Analysis A client approached me because he has a serious problem with procrastination. My client has procrastinated most activities that were not comfortable or enjoyable for as far back as he can remember. Procrastinated activities include but are not limited to paying bills‚ doing homework assignments‚ making progress on assigned projects in the office‚ buying presents for birthdays or holidays
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the Cola Wars? Steve M. McKelvey Overview of the Soft Drink Industry Coca-Cola: The Defending Champion Since its inception in the late 1800s‚ Coca-Cola has experienced meteoric growth‚ progressing from nine glasses per day to nearly 4.5 billion cases on an annual basis ("Top 10‚" 2004). Today‚ Coca-Cola offers nearly 400 brands in over 200 countries and controls the highest market share (44%) in the soft drink market ("Top 10‚" 2004). In addition to its leading global market-share‚ Coca-Cola also
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Annu. Rev. Psychol. 1997. 48:515–46 OB IN THE ROUSSEAUNEW ORGANIZATIONAL ERA Copyright © 1997 by Annual Reviews Inc. All rights reserved ORGANIZATIONAL BEHAVIOR IN THE NEW ORGANIZATIONAL ERA Denise M. Rousseau Heinz School of Public Policy and Management and Graduate School of Industrial Administration‚ Carnegie Mellon University‚ Pittsburgh‚ Pennsylvania 15213 KEY WORDS: employment relations‚ performance paradox‚ organizational change‚ organizational learning‚ organizing‚ self-management
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CASE STUDY ANALYSIS ON XYLYS: EXPLORING CONSUMER PERCEPTION ABOUT PREMIUM WATCHES IN THE INDIAN CONTEXT SUBMITTED TO: - SUBMITTED BY:- Professor Dr. D.D Swain Iliyas ahmad Associate Professor (Marketing) 1st Year PGDM DECLARATION I Iliyas ahmad‚ student of IMI Bhubaneswar PGDM 2012-2014 1st batch
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Executive Summary Samsung is a company that has been steadily growing throughout the last decade. Samsung has made themselves noticeable as one of the most innovative‚ quality brands in the electronics industry. They strive to be sustainable and achieve competitive advantage by remaining at the forefront of the digital market. Samsung’s policy is to devote human resources and technologies to create superior products and service thereby contributing to a better global society. Samsung is one of
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Given Ryan Kratz’s motivation to start new companies and his educational background in entrepreneurship and finance‚ I believe he should remain in the real estate business for at least one year‚ then focus on building his collection of businesses at various life-cycle stages. Ryan should use that year to work on maintaining the business relationship he has with Gary Wells and his father David Kratz‚ continue to build the backlog of SuperCat sales and concentrate on marketing‚ and work in real estate
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INTERNET FOR BUSINESS – CASE STUDY WEEK 4 TEAM: The ladies – G7. Members: VoThi Phuong Linh – s3357656 To Nguyen Thu Thao – s3372852 Nguyen Thu Huong – s3357609 Words count: 490. CASE STUDY 4.1 – The implications of globalisation for consumer attitudes With the strong development of the globalisation trend nowadays‚ many companies have invested a lot of money into expanding their e-commerce network to other countries. Along with the expansion is the issue of localisation to penetrate
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BENTONVILLE‚ Ark. — In corporate America‚ there is nothing like Wal-Mart. In just 40 years‚ it has become the nation’s biggest company and the world’s largest retailer. In the United States alone‚ it owns 3‚300 stores and employs more than one million workers. And not one of them is a union member. In fact‚ unions have made only one successful effort at organizing at a Wal-Mart in the United States — in a butcher’s department in a Texas store. Two weeks later the company disbanded that department
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Case Study Complete Case: Amgen Whistleblowing Read and write up an executive summary on the case‚ including answers to the following questions. 1. How did Amgen’s unethical behavior contribute to the problems with Medicaid kickbacks? 2. Why does the public consider this scandal to have an unethical dilemma? 3. Explain what is meant by whistleblowing? Include your opinions and identify any gaps between public expectations of ethical standards and universal professional codes of ethical
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