and income at which the goods market is in equilibrium‚ ceteris paribus. The IS curve is downward sloping because as interest rates fall‚ investment increases‚ thus increasing output. The steepness of the slope depends upon the sensitivity of investment to interest rate changes. The more interest sensitive the investment‚ the more interest sensitive the IS curve‚ i.e. the flatter the IS curve. We can derive the IS curve using algebra. Firstly we take into consideration how the goods and services
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ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
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LEARNING OBJECTIVES 1. Explain the motives for holding money and relate them to the interest rate that could be earned from holding alternative assets‚ such as bonds. 2. Draw a money demand curve and explain how changes in other variables may lead to shifts in the money demand curve. 3. Illustrate and explain the notion of equilibrium in the money market. 4. Use graphs to explain how changes in money demand or money supply are related to changes in the bond market‚ in interest rates‚
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Steven Johnson‚ the author of “Watching TV makes you smarter” sheds light on the concept he calls the Sleeper Curve that essentially states that the cognitive complexity of today’s popular media is steadily increasing with passing time. And shows like Greys Anatomy and House clearly portraits the sleeper curve that Johnson is talking about when it comes to multithreading‚ flashing arrows and social networks. These shows are both medical dramas which use a ton of medical jargon which could make it
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“The Sleeper Curve”‚ he talks about reality TV affecting younger generation by helping with personal development. Johnson’s argument responds that when we watch the shows all of parts of our brain seem opening out that monitors the emotional lives of the people around like “The Mary Tyler Moore Show” or “The love boat‚” ect. Through this kind of television‚ the young generation can be taught how to deal with difficult situation. Besides the dialogue from the Woody Allen movie Sleeper Curve also tells
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engagements‚ people are becoming smarter or at least better thinkers. This hypothesis‚ which formulated back in 2005‚ is referred to as The Sleeper Curve. Though he states the increased demand of complex skills is shown through multiple medias‚ we will be looking specifically on how this curve is measured in television. By comparing themes of The Sleeper Curve and prior shows‚ we will see how the American television drama Sons of Anarchy exemplifies this developed complexity in television programming
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time‚ layering one plot atop another” (283). Therefore‚ shows like The Sopranos demand a lot more attention from their audience‚ engaging them with complex characterization and intertwining multiple episodes. This is what Johnson defines as the Sleeper Curve. Johnson goes on to compare reality television over the decades. He takes a look at earlier shows like The Love Boat and The Newlywed Game and compares them with newer shows like The Apprentice and Survivor. He explains how the earlier reality
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positive conclusions from many of the reality shows that are so popular now. He focuses in on a few key factors to take into account when considering the complexity and value of television—the “Sleeper Curve”‚ televised intelligence‚ and intentional viewer confusion. Johnson describes the “Sleeper Curve” as‚ “the most debased forms of mass
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The Sleeper Curve SCIENTIST A: Has he asked for anything special? SCIENTIST B: Yes‚ this morning for breakfast . . . he requested something called ’’wheat germ‚ organic honey and tiger’s milk.’’ SCIENTIST A: Oh‚ yes. Those were the charmed substances that some years ago were felt to contain life-preserving properties. SCIENTIST B: You mean there was no deep fat? No steak or cream pies or . . . hot fudge? SCIENTIST A: Those were thought to be unhealthy. — From Woody Allen’s ’’Sleeper’’
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Is Technology Making Us Stupider? The two leading and opposite views on the effect of the technology revolution on the human mind are from Nicholas Carr and Steven Johnson. While the former claims that the internet has a very dysfunctional effect on human cognition‚ the latter believes that the evolution of more complex games and technologies has enriched the average human mind. This essay takes a look at both the schools of thought and draws conclusions from the respective arguments made. Nicholas
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