Chap 8 1. Brand (114) -> AMA defines as “a name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them‚ intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors” adds dimensions that differentiate the offering in some way from other offerings designed to satisfy the same need differences may be functional‚ rational‚ or tangible---related to the product performance of the brand differences may also be symbolic‚ emotional
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In Plummer chapter fourteen he writes about how we create or where we get the meaning of a text from. We can get the text meaning from our own interpretation of the writings which is called the reader-response approach‚ we can gather meaning by using the text-determined approach which is an objective meaning‚ or we can follow the theory of communication meaning that we take the authors original intended meaning by using the method of commonsense and all communication. In chapter fifteen Plummer writes
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CHAPTER 5 Solutions—Series A Problems 5–1A.(a)Net FUTA tax $123‚400 × 0.006=$740.40 (b)Net SUTA tax$123‚400 × 0.048=5‚923.20 (c)Total unemployment taxes$6‚663.60 5–2A.Earnings subject to FUTA and SUTA: $737‚910 – $472‚120 = $265‚790 (a)Net FUTA tax$265‚790 × 0.006=$1‚594.74 (b)Net SUTA tax$265‚790 × 0.029=7‚707.91 (c)Total unemployment taxes$9‚302.65 5–3A.(a)Net FUTA tax$67‚900 × 0.006=$407.40 (b)Net SUTA tax$83‚900 × 0.037=$3‚104.30 5–4A.(a)SUTA taxes paid to Massachusetts$18‚000 × 0
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Chapter 19 Completing the Audit / Postaudit Responsibilities |Learning Check | 19-1. The three categories of activities in completing the audit are (a) completing field work‚ (b) evaluating the findings‚ and (c) communicating with the client. 19-2. The activities involved in completing the field work are (a) making subsequent events review‚ (b) reading minutes of meetings‚ (c) obtaining evidence concerning litigation‚ claims‚ and assessments‚ (d) obtaining
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CHAPTER 2 AN INTRODUCTION TO COST TERMS AND PURPOSES 2-20 (15–20 min.) Classification of costs‚ manufacturing sector. Cost object: Type of car assembled (Corolla or Geo Prism) Cost variability: With respect to changes in the number of cars assembled There may be some debate over classifications of individual items‚ especially with regard to cost variability. |Cost Item |D or I |V or F | |A
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CHAPTER 2 How to Calculate Present Values Answers to Problem Sets 1. If the discount factor is .507‚ then .507*1.126 = $1 2. 125/139 = .899 3. PV = 374/(1.09)9 = 172.20 4. PV = 432/1.15 + 137/(1.152) + 797/(1.153) = 376 + 104 + 524 = $1‚003 5. FV = 100*1.158 = $305.90 6. NPV = -1‚548 + 138/.09 = -14.67 (cost today plus the present value of the perpetuity) 7. PV = 4/(.14-.04) = $40 8. a. PV = 1/.10 = $10 b. Since the perpetuity
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CHAPTER 7 CORPORATIONS: REORGANIZATIONS SOLUTIONS TO PROBLEM MATERIALS Status: Q/P Question/ Learning Present in Prior Problem Objective Topic Edition Edition 1 LO 1 IRS Letter Ruling Unchanged 1 2 LO 1 Reorganizations follow tax law Unchanged 2 3 LO 1 Types of reorganizations Unchanged 3 4 LO 2 Comparing like-kind exchange to corporate New reorganization 5 LO 2 Four-column template Unchanged 5 6 LO 1‚ 2‚ 3 Reorganization: tax attributes Unchanged 6 7
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Chapter 5 Nordstrom Q1: How else can Nordstrom continue to provide exceptional customer service and increase brand loyalty? It could expand its CRM to reach more customers with their services. Compared to its competitors Nordstrom should improve on their online advertisements and presence. A more advanced feedback system will create more loyalty as customers realize that Nordstrom cares about their complaints. It also allows to improve on the service quality. Blogs that announce and review new
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special equipment is a sunk cost and is not relevant to the decision. The common costs are allocated and will continue regardless of whether or not the racing bikes are discontinued; thus‚ they are not relevant to the decision. Alternative Solution: |
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1. Introduction 1. We are social animals. 2. We are moved to love and to hate‚ drastically. 3. We almost always care what others think or what others do or say. 4. Social psychology is the study of how we think about‚ influence‚ and relate to others. 2. Attributing behavior to persons or to situations 1. Fritz Heider came up with the attribution theory which says people measure others’ behavior by either their internal disposition or the external situation that they’re in. 1. In other words
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