A BRAND AUDIT Table of Contents Introduction: 3 Brand Inventory 6 Brand Elements: 6 Diet Pepsi and Pepsi Company Profile (appendix)– (To be added) 9 MARKETING MIX: 9 Product Characteristic and Attributes 9 Price 11 Promotion 12 Points of Parity and Points of Difference between Diet Coke and Diet Pepsi – (To be added) 15 Brand Exploratory 15 Brand Awareness 15 Brand Image 16 Interpretation of Brand Exploratory: 19 Introduction: No one thought a drink sold for five
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12-1-12 The Vegan Diet vs. The Paleolithic Diet Fad diets have been around for decades‚ ranging from drinking nothing but maple syrup for a week‚ to just simply eating fruits and vegetables. When people hear the word “diet” it usually means a change in eating habits for a short period of time in order to lose weight. That is not the case with two of the most popular‚ so-called‚ “diets” in America. The Vegan and Paleolithic diets have gained much attention because they are not diets‚ but lifestyle
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Yo-Yo Diets vs Complete Life Change Any American with cable has seen an infomercial by some companies advertising the next “fool proof” diet scheme. These diet plans claim that customers will lose so many more pounds in weeks. Americans are obsessed with dieting‚ and today‚ a large part of the population is classified as being obese‚ or extremely over weight. Therefore‚ with the population looking for a quick and easy fix for their weight issues‚ many turn to the fad diets. However‚ most of these
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Our American culture is impacted by high obesity rates. We often are sucked into fad diet plans and exercises. Particularly in the black community we do not put our health first. Our cultural diet does not consist of dishes with health in mind. We are riddled with obesity‚ hypertension‚ diabetes‚ and etc. All of these disease can be prevented by diet. Why is my community plagued with these preventable diseases? There is a lack of consciousness and education of health. The working or unemployed does
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foods‚ it’s hard to maintain a healthy lifestyle‚ especially with the unhealthiest foods being the most convenient. This project was an eye opener and definitely had me realize my eating habits need to change. Protein is a very important part of our diets. Proteins are major component of almost every cell and they aide in delivering iron‚ oxygen‚ and nutrients to our cells. Proteins also help develop and repair‚ muscle‚ skin‚ and blood cells. Proteins are great at fighting off diseases and are also
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paleolithic diet‚ it is definitely well worth checking out farther. This nutritionary program was exposed to public interest in the early Nineteen seventies. It has since that time faded away out from the spotlight only to come up all over again in the late Eighties. Many studies have been done when it comes to evolutionary diet which includes this one especially. The dietary plan itself is labeled under a variety of names most notably‚ the Paleolithic diet‚ the paleo diet‚ the caveman diet‚ the Stone
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reasons the ketone diet is beneficial for treating inflammatory disease is because it reverses the effects of the SAD diet. August McLaughlin from Livestrong says‚ “High-glycemic carbs can cause blood sugar irregularities and trigger or worsen inflammatory responses.” (Carbohydrates and Inflammation). High carb diets are creating all of this metabolic derangement with inflammatory responses. Switching from the standard american diet to the ketogenic diet drastically improves symptoms of inflammatory
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Why Adopt a Vegetarian Diet? “Meat and potatoes” is a phrase used in American English that means the centerpiece of a meal. Besides referring to food‚ “meat” signifies the most important part of anything. It has been such a deeply ingrained‚ time-honored tradition for families to build a meal around meat‚ that one can safely say that meat has become the heart of an American meal. Meat gives us protein‚ and therefore‚ our strength. However‚ this widely held belief that meat is necessary for health
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Fad Diet Fact Sheet The Zone Diet is based on a scientific approach on weight loss by Dr. Barry Sears - a former researcher in biotechnology at the Massachusetts Institute of Technology. He came upon the science of eicosonoid‚ which is ubiquitous hormone-like substance that control many vital physiological functions‚ including those of the cardiovascular system‚ immune system‚ and nervous system. It helps to regulate the proportion of carbohydrates‚ proteins and fats taken into your body. In turn
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The Vegetarian Diet The vegetarian diet is a healthy lifestyle followed by more than seven million Americans. Every coin has two sides‚ and likewise‚ the vegetarian diet can be healthy or not depending on the choices a person makes. Vegetarian diets focus on plants for food that tend to be low in cholesterol and fat. “Many studies have shown that a vegetarian diet seems to contribute to a lower risk of obesity‚ heart disease‚ high blood pressure‚ and some cancers.” (“Health” 8). Plus
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