new “aggressive” loyalty program. The new merger solved many problems that the individual companies had faced and allowed Starwood to become a major competitor for Hilton Hotel Corporation and Hilton International. The increased spending by Starwood on its loyalty program reduced the cost-‐effectiveness
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Dr. D. Wadden Group 2: Class Name: BUSI 2231 05 Applied Marketing Date: Wednesday‚ February 12‚ 2014 Hilton HHonor Worldwide Case Analysis Paper Defining the issues There is increased level of competition within Hotel industry and this has made the cost of operation an important aspect in management. Sales and marketing department needs to register and identify market development programs and various demands from customers. There are issues surrounding dynamic pricing which assist in luring
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Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool‚ serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood‚ a competing hotel group operating several brands‚ ups the ante in the loyalty stakes? Jeff Diskin‚ head of Hilton HHonors (Hilton’s guest reward program)‚ opened the wall street
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Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
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Hilton HHonors Worldwide: Loyalty Wars: (Due Week 9‚ Oct. 29-Nov. 2) Compare the Hilton HHonors reward programme with other reward programmes you know about or have researched. Be sure to discuss the differences‚ how they value guests and their offerings. Does the value of the Hilton program justify its’ cost. Explain in terms of the value of a customer. What is Starwood trying to do and how should Jeff Diskin respond? The Hilton HHonors Worldwide reward programme can be compared with
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Hilton HHonors Worldwide: Loyalty Wars 1. Why do you think the modern form of FMPs is more sustainable than the earlier forms like trading stamps and coupons? • Trading stamps and coupons were required to give in to newer forms of loyalty programs because: o Competitive pressure has made it necessary for corporates to innovate o Trades and coupons are not differentiating factors because they can be easily emulated by competitors • Modern FMPs are more sustainable because they can withstand
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their cost by announcing their new aggressive frequent-guest program that was accompanied by a fifty million dollar advertising campaign. The head of Hilton HHonors program‚ Jeff Diskin‚ recognized their competition and realized Hilton would have to raise their costs to keep up with demand. Two entirely unrelated corporations controlled Hilton brand: Hilton Hotels Corporation (HHC) and Hilton International (HIC). At this point in time‚ Hilton was very well recognized‚ but was limited because of a varying
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Forensics Question # 1: What is the DRE program? What are its main strengths and weaknesses? A Drug Recognition Expert (DRE) program incorporates standardized methods of examining vehicle operators who are suspected of being under the influence of drugs. Much like the detection techniques utilized by police officers in the detection of drivers under the influence of alcohol‚ the DRE follows the same process‚ but requires additional training. The DRE program is not offered in most Basic Law Enforcement
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Education is a great method for individuals to obtain creditable and educational sources to further their career. I want to expand my knowledge in the MSW program with the concentration on children‚ youth and families. I have enjoyed working with this population since some of my first volunteer experiences. I have decided to continue this profession because I want to make a positive difference in the lives of others‚ be a bridge for transformation‚ and enjoy the feeling of satisfaction when I know
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During the duration of time spent at the Woods Equestrian Program there have been plenty of distinct moments that have revealed both strengths and weaknesses of my abilities as an equestrian and as an individual. Over the course of a few weeks there has been much learned about myself both as a rider and on a more personal level. My perceived strengths include a willingness to learn‚ listening skills‚ and a positive attitude while my weaknesses that need to be improved upon is the ability to procrastinate
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