The PESTEL framework provides a comprehensive list of influences on the possible success or failure or failure of particular strategies (Johnson‚ Scholes and Whittington 2008). The political environment (Refer Section 1 in Appendix 01) does not favour Fonterra’s operating environment with heavy control over milk powder pricing. Political figureheads at times lead the public to perceive that multinational dairies are working towards destroying the local dairy industry. With the ending of a 26-year
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CASE STUDIES Innocent Drinks Case Study Capitalizing on the health trend in the smoothie category Reference Code: CSCM0309 Publication Date: April 2010 DATAMONITOR VIEW CATALYST Innocent Drinks has achieved unparalleled success in the UK as the foremost player in the smoothies sector. This case study looks at the smoothies category in detail and assesses the company’s achievements as it copes with recession‚ competition and takeovers. SUMMARY • The smoothies category in the UK has been
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based on our beliefs of providing healthier and natural food – pure fruit smoothie drinks to the community‚ in a sustainable way by lowering down our company’s and all stakeholders’ impact in the environment and by bridging the gaps all over the world‚ taking in consideration social and environmental causes. Since our company has grown very fast‚ we want to maintain the company’s expansion based in our values‚ as we have done till now‚ taking also in consideration the actual and the arising competitors
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Innocent Drinks is a UK-based company founded in 1999 whose primary business is producing smoothies and flavoured spring water‚ sold in supermarkets‚ coffee shops and various other outlets nationally as well as in Ireland‚ Netherlands‚ Belgium‚ Germany‚ France‚ Austria‚ Denmark and Switzerland. Innocent has a 75% share of the £169m UK smoothie market[citation needed] and the company sells two million smoothies per week.[3] Innocent is 58% owned by The Coca-Cola Company. Contents [hide]
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The Innocent Drinks Case Study The Present Innocent Drinks was founded in 1998 by a group of people that‚ first and foremost‚ wanted to work together. The specific idea rose from that desire‚ and the way that the 3 founders of Innocent Drinks work together is a key aspect to understand how the company’s decision making process works‚ and how the company got to where it is. After 6 years of existence‚ Innocent Drinks is at a crossroad. The three founders of the company need to choose if they are
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The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies‚ and to assess how different environmental factors may influence business performance now and in the future. The PESTEL Framework includes six types of important environmental influences: political‚ economic‚ social‚ technological‚ environmental and legal. These factors should not be seen as independent factors. Factors such as
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A. Using the PESTEL framework‚ identify which of the factors are impacting the tourism industry in your country. B. Indicate also which of the factors that you have identified are most important and why. A. The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies and to assess how different environmental factors may influence business performance now and in the future. It includes
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get carried away by details and lose their strategic perspective. Abstract Lack of strategic thinking by senior managers has been identified as a major shortcoming in organisations. Draws on concepts in management and psychology to present a framework that can be used to remedy this situation. Argues that strategic thinking needs to be addressed at two different‚ but interrelated levels: the individual level and the organisational level. Organisations that successfully integrate strategic thinking
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“Innocent drinks” is company that selling famous drinks in The United Kingdom which started by 3 Cambridge students in 1999. This is a drink that makes with 100 percent pure and natural fruit juice. Smoothies are the primary product of “Innocent drinks” and people are aware of it due to its healthy image. The company provides different product range and the distribution of channels covered most of the supermarkets‚ coffee shops and etc. For every year “Innocent drinks” will donate 10 percent of their
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Environmental Analysis 4 PEST Analysis 4 Political 4 Economic 4 Socio-Cultural 4 Technological 5 Environmental 5 Legal 5 Porters 5 Forces 6 Threat of Entrants 6 Power of Suppliers 6 Power of Customers 6 Threat of Substitutes 6 Competitive Rivalry 6 Internal Analysis 7 Resource Analysis 7 Physical Resources – 7 Financial Resources – 7 Human Resources – 8 Intellectual Capital – 9 SWOT Analysis 10
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