worse. After listening to the podcast “The Lady Vanishes‚” I would say Malcolm Gladwell would explain this phenomenon using the concept of moral self-licensing. Malcolm Gladwell mentioned moral self-licensing in the podcast‚ as well as Daniel Effron‚ one of the founder of the term moral licensing. In the scholarly article Moral Self-Licensing: when being good frees us to be bad written by Effron and his colleagues‚
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The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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APPLE INC. INTRODUCTION: Apple Inc. with its headquarters in Cupertino‚ California is an American multinational corporation which manufactures designs and sells personal computers‚ electronics‚ online services‚ computer software‚ cellular phones‚ portable music players‚ watches and variety of other related things including applications. Apple Inc is mainly famous for its hardware products which includes its smart phone ‘iPhone’‚ Apple TV‚ its portable music player ‘iPod’‚ its line of computers ‘Mac’
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Assignment #1: Company Background 1. FIRM NAME: Apple Inc. 2. HEADQUARTER LOCATION: 1 Infinite Loop CUPERTINO‚ CA 95014 United States Phone: +1-408-996-1010 Fax: +1-408-996-0275 Website: http://www.apple.com KEY EXECUTIVES Name | Since | Current Position | Arthur Levinson | 2011 | Independent Chairman of the Board | Timothy Cook | 2011 | Chief Executive Officer‚ Director | Peter Oppenheimer | 2012 | Chief Financial Officer‚ Principal Financial Officer‚ Senior Vice
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APPLE INC. June 13‚ 2013 Apple Inc.’s mission and vision is that it is committed to bringing the best personal computing experience to students‚ educators‚ creative professionals and consumers around the world through its innovative hardware‚ software and Internet offerings. In order to live out their mission and vision Apple designs Mac computers‚ the best personal computers in the world‚ along with OS X‚ iLife‚ iWork and professional software. Apple leads the
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UNIT OF STUDY GUIDE PRE-REQUISITES BAO1101 and BAO 3307 CREDIT POINTS 12 MODE OF DELIVERY On-campus UNIT COORDINATOR NAME Dr Hassan Tanha EMAIL hassan.tanha @vu.edu.au PHONE 9919 4637 OFFICE LOCATION G3.38‚ Footscray Park OTHER TEACHING STAFF NAME Mr Abdi Hassan EMAIL abdi.hassan@vu.edu.au PHONE 9919 4631 OFFICE G3.29‚ Footscray Park RATIONALE This subject is for students seeking an understanding of the fundamentals of investment management and analysis
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| Marketing Essay on Customer Value Proposition | Marketing Essay on Customer Value Proposition‚ analysis of Apple Inc. Its growth and adoption of Customer Value‚ Branding and Experience. | 12/3/2011 | Contents Introduction 3 Research 3 Early Apple 3 Product Extensions 4 Digital Media 6 Growth and Market Share for Apple 8 Mobile and Entertainment Era 8 Post Steve Jobs 9 Competition 9 Customer Segmentation 11 Product Positioning 11 Customer 13 Place 13 Convenience
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COMPANY APPLE COMPUTERS INC. An overview of Apple computer Inc. Some may not see it as necessary but I have included it so the reader can gain a better understanding of this project. Who are they? A Silicon Valley computer company Based in Cupertino‚ California and founded April 1st 1976 Famous for helping the personal computer revolution to commence Known worldwide for the success of their hardware including the iPod and the iMac. O ne of the main reasons that I have chosen
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Understanding Apple – SWOT Analysis By Malcolm Manness - November 27‚ 2012| Tickers: AAPL‚ XOM‚ GOOG| 4 Comments Share on emailEmail Share on google_plusonePrint Malcolm is a member of The Motley Fool Blog Network -- entries represent the personal opinions of our bloggers and are not formally edited. Understanding Apple – SWOT Analysis Apple (NASDAQ: AAPL) now has the largest market cap of any company. It zoomed past Exxon Mobil (NYSE: XOM) and never looked back. It
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SWOTApple SWOT Strengths o Apple Love: “The majority of IBM and compatible users ‘put up’ with their machines‚ but Apple’s customers ‘love’ their Macs” o Perception of being a “hip” alternative & cultural force o Multimedia & design capabilities/software o Now compatible with Windows/Microsoft Office suite‚ and supports plug and play “peripherals” such as printers designed for Wintel PCs o Intel allowed Macs to run Windows and thus remove a long-standing disadvantage o
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