“Assess the merits and demerits of international licensing as a mode of entry into new markets” Disney does not have to produce t-shirts‚ USB sticks and even waffles with Mickey Mouse’s happy face on it. Instead‚ it can license the right to use its famous character to different companies around the globe and enjoy the hefty royalties‚ which in 2010 totaled 28.6 billion dollars (Rorie‚ 2011). Does it then mean that licensing as a mode of entry into foreign markets is the best option available?
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APPLE DIFFERENTIATION STRATEGY Post Published: 17 January 2011 Author: Nellie Amirah Lim Found in section: MWS Articles We can describe Apple’s strategy in terms of product differentiation and strategic alliances Product Differentiation. Apple prides itself on its innovation. When reviewing the history of Apple‚ it is evident that this attitude permeated the company during its peaks of success. For instance‚ Apple pioneered the PDA market by introducing the Newton in 1993. Later‚ Apple introduced
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Logos: Apple A very common sight for many people: The Apple logo. In the diagram on the separate sheet‚ we see how they used Fibonacci to make an aesthetically pleasing picture. The logo looks nice because of its rounded‚ almost spherical shape. Some would argue that it is perfect whereas others find it boring. Over the years the colours have changed from the rainbow stripes of 1976 to the monochrome of 1998. It had changed to be monochrome to look more professional as opposed to childish. It
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Apple and Foxconn Stimulus Material Apple is one of the world’s leading producers of mobile devices with a strong reputation for product innovation and high customer loyalty. In 2009 it was widely reported that Apple’s Chinese-based suppliers were using child labour in several of their large-scale factories. At the largest factory – Foxconn – a growing problem of employee suicide was also reported which was blamed on unethical management approaches. Apple was heavily criticised for its standards
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It is not that women are not asking for pay raises‚ they are‚ it is just that they are not receiving them as much as men do when they ask. The Cass Business School‚ the University of Warwick in the UK‚ and the University of Wisconsin have been doing research on women in the workforce. They have been researching what it is that causes women to not receive as many pay raises as men get. The study is challenging the myth that women do not ask for pay raises because they do not want to upset the boss
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5m‚24.5m) Q3. A motorist is traveling at 54 km/h when she observes that a traffic light 240 m ahead of her turns red. The traffic light is timed to stay red for 24 s. If the motorist wishes to pass the light without stopping just as it turns green again‚ determine (a) the required uniform deceleration of the car‚ (b) the speed of the car as it passes the light. ( Ans. (a) -0.4167 m/s2 (b) 18 km/h) Q4. Automobiles A and B are traveling in adjacent highway lanes and at t 0 have the positions
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condition. * It is reported that the improper use of iPod may lead to hearing loss for users. * Technological Factors : * Fast technological changes. * Frequent introduction of new products and the continual improvement in product performance. Legal Factors: * Employments laws nationally and internationally * Tax laws in the U.S. and other countries * Foreign trade laws * Environmental Factors * Apple products are made from a high grade titanium which is to
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Apple Inc. uses the Apple brand to compete across several highly competitive markets‚ including the personal computer industry with its Macintosh line of computers and related software‚ the consumer electronics industry with products such as the iPod‚ digital music distribution through its iTunes Music Store‚ the smart phone market with the Apple iPhone‚ and more recently magazine‚ book‚ games and applications publishing via the AppsStore for iPhone and the iPad tablet computing device. For marketers
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In the past few years Apple and other electronics manufacturers have been in the news for alleged unethical practices carried out by some of their suppliers. The ethical issues were concerning the 2010 suicides in the Chinese Foxconn factories‚ which are the main suppliers for Apple‚ and the IPhone5 strikes that occurred in the beginning of October. All of these events were as a result of the workers’ poor living conditions‚ inadequate health care benefits and a load of overtime hours. Apple’s speedy
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Resources are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily. The following are some examples of such resources.  Patents and trademarks There are a high number of apples own private patents and innovative designs that licences out to obtain extra profit/  Installed
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