E-COMMERCE AND MARKETING | December 14 2012 | Evaluate the features that must be taken into account when designing a mobile web presence and provide a critical analysis of the benefits and challenges of marketing on mobile platforms. | DESIGNING A MOBILE WEB PLATFORM | TABLE OF CONTENTS SECTION DESCRIPTION PAGE 1.0 INTRODUCTION 3 2.0 User-friendliness 4 2.0.1 - Responsive Web Design 2.1 Global reach 2.2 Mobile-specific features 2.3 Mapping and geo-location
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Search Engine Strategies Perhaps the most important -- and inexpensive -- strategy is to rank high for your preferred keywords on the main search engines in "organic" or "natural" searches (as opposed to paid ads). Search engines send robot "spiders" to index the content of your webpage‚ so let’s begin with steps to prepare your webpages for optimal indexing. The idea here is not to trick the search engines‚ but to leave them abundant clues as to what your webpage is about. This approach is called
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Name: Darshan Pather Course: E-commerce Assignment 3: Case Study- EBay’s Business Model Lecturer: C. Gneuss Due Date: 27/08/12 Introduction Ebay.com is an online auction and shopping website that allows people and corporations to buy and sell a variety of products and services internationally. EBay makes money by charging fees to sellers‚ however it is free to shop and place bids. Till date EBay has presence including partnerships and investments‚ with more than 90 million users worldwide
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Sample Assignment Answer 1 : INTRODUCTION When business to business became “the next big thing‚” vertical net went public and recast itself as an online exchange‚ attempting to parlay its vertical trade communities into online marketplace that world bring together business and seller. Where will the business compete? How will the business win? Certainly ‚ winning is relative to the goals of a business. A business may choose to define victory in terms of revenue targets
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to E-Business & E-Commerce Chapter 1: Framework for ECommerce Topics Covered Objectives How big is E-Business? What is E-Commerce? What is E-Business? How does E-Business differ from ECommerce? E-Commerce Framework Summary Further reading 2 April 25‚ 2012 Objectives Describe briefly the past‚ present and future of e-business Describe e-commerce Provide an example Provide an example Describe e-business Differentiate between e-commerce
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The web environment is quite different from that of the traditional brick and mortar businesses. The very nature of e-business necessitates the need for things to be viewed from a different perspective. An important contemplation is whether ethics needs to be considered‚ and if so‚ the development and implementation of policies that would support that need should be explored. In comparing the way business is transacted via the Web to that of a traditional business‚ one area of interest is privacy
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1Would you say that Google and Yahoo are direct or indirect competitors? What about McDonalds and Macaroni Grill? Explain why? Indeed Google and yahoo are both direct competitors because the both provide the same services such as : email ‚ search ‚chatting groups ‚ blogs ‚for McDonalds and Macaroni they are indirect since both provide food but of different types which make them compete for different products . - 2 . Given the example of Atari and Nintendo games‚ which one was the first
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figurines and with people who run collectibles stores in other parts of the country. Every auction involves at least two e-mails (one to confirm the final bid and another to confirm the payment). Many successful bidders also send e-mail messages to Betty when they receive the item with questions about the item‚ or just to thank Betty for sending the item so quickly. Some of these e-mail exchanges continue with discussions related to crystal figurines and other collectible
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Journal of Internet Banking and Commerce An open access Internet journal (http://www.arraydev.com/commerce/jibc/) Journal of Internet Banking and Commerce‚ December 2009‚ vol. 14‚ no.3 (http://www.arraydev.com/commerce/jibc/) The Role of IT/IS in Combating Fraud in the Payment Card Industry Jan Devos Lecturer at the Ghent University Association‚ Howest Kortrijk‚ Belgium Graaf Karel de Goedelaan 5‚ 8500 Kortrijk‚ Belgium Author ’s Personal/Organizational Website: www.pih.be/opleiding/elektronica/~jdv/index
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E-COMMERCE ASSIGNMENT 1 Question 1: How do social network make money? Social networks attract plenty of visitors but have had a tougher time attracting advertisers who may be wary of associating their brands with inappropriate content….New technologies are being developed to help make social networks more attractive to advertisers. A social network is a way of connecting people and/or organizations and businesses together for mutual benefits. This network is comprised of ties and nodes
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