CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
Premium Tata Nano Tata Motors Maruti 800
year we had a major event happen that would change our country‚ it was election year‚ that means we will be getting a new president in office this upcoming January. So why would I bring this up to evaluate this topic of how interest groups and political parties are being detrimental to America? Well I will get to that in a moment‚ first I want to go over what an interest group is and what a political party is. An interest group is a group of people or an organization seeking special advantages‚ they
Premium
Majority of the males prefer to own the car of Tata Motors than females because most of the car owners are taxi drivers and few people use car for personal use. 2. Majority of the customers are in the age group of above 45 years which shows that Tata Motors is focusing more on old generation. 3. Majority of the customers are earning the income between Rs. 100000-250000 per annum. 4. Majority of the Tata Motors customers own the car of Tata Indigo and Tata Indica because most of the taxi drivers use
Premium Tata Motors Tata Motors Tata Nano
HR MANAGEMENT : LOOKING INTO THE FUTURE INFOSYS Since the dawn of the millennium‚ Infosys expanded at an incredible rate both in terms of size and scale (doubled its size every 20minutes) .The management was unable to cope up with the expectations of the employees and the employees felt they were being left out of the employee favorable culture Infosys was always known for. Most of this was experienced when Infosys‚ while expanding from a “large” small company to a “small” large company‚ brought
Premium Management Employment Leadership
of Comprehensive Research‚ Volume 5‚ Page 32 Groups and Group Behavior Dr. I. Chaneta Faculty of Commerce University of Zimbabwe ABSTRACT Groups and teams are a major feature of organizational life. The work organization and its sub-units are made of‚ are groups of people. Most activities of the organization require at least some degree of co-ordination through the operation of groups and teamwork. An understanding of the nature of groups is vital if the manager is to influence the behavior
Premium Leadership Organizational studies and human resource management Organizational studies
Many shares have been sold in the last 3 years. • Its effective and efficient Management has resulted in company’s success over a constant period. • Dividend yield Ratio is maximum from Tata Chemicals. This results in shareholders showing willingness to purchase more share and thus enabling the company to capture a major portion of the market share. • BASF India Limited has been slowly capturing the market. Their growth has been constant
Premium Revenue Generally Accepted Accounting Principles Financial ratios
Mix. Borden began using the term in his teaching in the late 1940’s after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden’s marketing mix included product planning‚ pricing‚ branding‚ distribution channels‚ personal selling‚ advertising‚ promotions‚ packaging‚ display‚ servicing‚ physical handling‚ and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P’s of
Premium Marketing Pricing
1. What is Groupon and how does it work? What is Groupon’s market? What does this company do and how does it make money? Groupon is an online coupon that allows a customer who subscribes from Groupon.com to purchase or buy a definite service from a local business at a flat discount rate from 50 % to 90 %. A new Groupon is to be sent to the online subscribers each day and it has to be purchased before the specified time limit and it should have a minimum number if the buyers are decided before the
Premium Google Marketing Economics
Company Activities TATA Docomo is Tata Teleservices Limited’s (TTSL) Telecom services on the GSM platform arising out of the TATA group’s alliance with Japanese telecom NTT Docomo. Tata Telecom Services (TTSL) is the pioneer of CDMA1x technology platform in India. The company has earmarked an investment of $2 billion on its pan-India GSM network rollout. This new pricing strategy changed the rules of GSM game‚ which was dominated by Airtel and Vodafone. Tata Docomo launched its first mobile handset
Premium Tata Teleservices Tata Teleservices Mobile phone
Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable
Premium Tata Motors Tata Nano