face of her company and the voice of her brand. When her personal misconduct occurred‚ she made her company vulnerable and risky as well. This case study examines how Martha Stewart managed her corporate communication when her public image and reputation were tarnished on trial for alleged insider trading scandal. The trial not only led her to prison but also hurt her brand equity. The study shows that Stewart’s early response to her crisis demonstrated lack of situation awareness. In the beginning
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In the play‚ The Crucible by Arthur Miller‚ the Puritans take part of a government that is based solely on the Bible. The good faith of the townspeople is quickly changed as many of the town’s high-standing citizens are accused of witchcraft‚ tried‚ and even hanged. In The Crucible‚ fear and faith relate very closely with the decisions that are made throughout the course of the trials and hangings of the Salem Witch Trials. To have faith in something‚ you must have complete confidence or trust in
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The Crucible is more than a dramatic play; it has an underlying‚ yet obvious message. When The Crucible was written many people refused to think for themselves concerning the trials of prospected communist‚ and Arthur Miller was the first. In The Crucible‚ Arthur Miller‚ uses the Salem witch trials of 1692 to exhibit the dangerous McCarthyism‚ the bystander effect‚ and mass hysteria. In the 1950 Senator Joseph McCarthy said "The State Department is infested with communists. I have here in my
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“It is better to die with integrity than it is to compromise a principle in order to live.” There are several characters in Arthur Miller’s play “The Crucible”‚ that despite their accusation of witchcraft‚ choose the truth before lying and going against their morals‚ knowing it would claim their lives. The quote can relate to characters like Rebecca Nurse‚ Giles Corey‚ and to some extent‚ John Proctor. They believe that honesty should come before conformity and that you should never betray your
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One of the themes of “Abuela Invents the Zero” is that respecting your family is more important than keeping up your reputation. This theme begins developing early in the story as we see that Connie cares much more about her reputation than her grandmother. It’s clear that Connie doesn’t respect her grandmother at first‚ calling her “ridiculous” (30) and being so embarrassed by her that she tries to “walk far behind them in public so that no one will think we’re together.” On the other hand‚ she
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Arthur Miller’s 1953 play The Crucible‚ take’s place during The Salem Witch Trails of 1692. The characters in this play are Puritans. They believe that after death‚ comes judgment‚ and judgment determines if eternity awaits in heaven or hell. With that side‚ this play portrays many conflicts; lying‚ cheating‚ jealousy‚ and lust. Characters throughout this play accuse one another of witchcraft‚ in which the only punishment is death unless you confess. The actions that lead to the death of Giles Corey
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In “The Crucible”‚ John Proctor expresses extreme guilt about his affair with Abigail throughout the book. This guilt leads John to confess to Judge Danforth and sets himself up for chaos. At first‚ he wants to expose Abigail for faking it‚ but he is scared because of the guilt of his affair. He realizes that in order to keep his family together‚ and his friends alive‚ he must confess about his affair before it’s too late. Guilt is John Proctors biggest motivation. Because of his affair with Abigail
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satisfy his desires to feel valued. Abigail tries to win back Proctor once he tells her he will never reach for her again. Abigail William’s depravation of someone who cares for her creates the jealous‚ violent‚ and vindictive protagonist of The Crucible. Abigail agonizes from her vindictive nature. Abigail seeks revenge on Elizabeth Proctor for “blackening her name in the village” (Miller 23). Abigail calls Elizabeth a “gossiping liar” but by saying this‚ Abigail proves herself jealous of Elizabeth’s
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The Crucible as a Tragedy Today‚ Arthur Miller’s The Crucible is commonly believed to be a tragedy‚ but the standards for different types of literature have changed over time‚ and the tragedy in not a type of literature that has only been around since yesterday. So let’s ask the inventors of theaters and dramas and see what their opinion would be‚ if they would approve with our definition of tragedy. According to Aristotle‚ a tragedy is defined as follows: “Tragedy‚ then‚ is an
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fear or excess. The process of hysteria is initiated by an event which brings fear‚ and will eventually cause social unrest‚ chaos‚ and distrust. This event usually involves a group of people and an issue that concerns the whole community. In the Crucible this can be seen when Abi and the other girls of Salem are found dancing in the woods. The dancing strikes fear of witchcraft‚ and the process of hysteria begins. The American Communist scare in the 1950’s was initiated by the increased popularity
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