POLY A study of the factors influencing customers’ loyalty in Namibian banking sector A research proposal submitted to the faculty of Economics and Management sciences in partial fulfilment for the Bachelor of Business Administration Degree By CARLOS NDESHY Student Number: 201034567 March 2014 Table of content Abstract Introduction Problem statement Overview Research objectives Research questions Key literature Research design and
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in the telecommunication industry it has become extremely important for the companies to pay attention towards retaining of the customers.This research study particularly investigated the causes of customer switching behavior.A prolific way to gain the knowledge about the switching behavior of customers is basically to examine the various factors that play imtegral role in switching behavior. This qualitative research study has offered new insights by defining and identifying the customer’s rationale
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Soft Power Author(s): Joseph S. Nye‚ Jr. Source: Foreign Policy‚ No. 80‚ Twentieth Anniversary‚ (Autumn‚ 1990)‚ pp. 153-171 Published by: Carnegie Endowment for International Peace Stable URL: http://www.jstor.org/stable/1148580 Accessed: 12/08/2008 12:33 Your use of the JSTOR archive indicates your acceptance of JSTOR’s Terms and Conditions of Use‚ available at http://www.jstor.org/page/info/about/policies/terms.jsp. JSTOR’s Terms and Conditions of Use provides‚ in part‚ that unless you
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LOYALTY “I would die for you.” says boyfriend to the girlfriend.These four words are of great importance in regards to loyalty.What is loyalty?What does a person mean by saying I am loyal to you? This essay critically examines/discusses/traces the topic “loyalty.” When we look up to the dictionary to find out what loyalty means‚what we come across is some kind of definition like the state or quality of being loyal;faithfulness to commitments or obligations.But still this definitinion sort of
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Developmental Theories In Child Development Rebecca Campbell PSY 104 Child and Adolescent Psychology Dr. Allyse Sturdivant January 14‚ 2011 Developmental Theories In Child Development There are five theoretical perspectives on child development. 1.) Psychoanalytic-Theory which is the view of human development as being shaped by unconscious forces. For example‚ when a child acts withdrawn or shy around a particular person‚such as an abusive parent or a parent they may idolize
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Brand Loyalty One of the most desirable traits that marketers would like to see in the consumers they are positioning their product towards is loyalty to their brand. Brand loyalty can be defined as “the extent of the faithfulness of consumers to a particular brand‚ expressed through their repeat purchases‚ irrespective of the marketing pressure generated by the competing brands.” (Business Dictionary‚ 2012) An expression of brand loyalty from consumers can help companies to experience significant
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MKT 2500 sec. 8 12-5-12 P. 404 The three stages marketers use to measure brand loyalty is through brand recognition‚ brand preference‚ and brand insistence. Identify and briefly describe the different types of brands. Different types of brands vary and include classifications such as private‚ manufacturer’s or national‚ family‚ and individual brands. Private brands are offered by wholesalers and retailers. Captive brands are are national brands sold exclusively by a retail chain. Family brands
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WPS05 Employee Engagement SIES College of Management Studies Working Paper Series The Working Paper Series would attempt to disseminate the findings of research in specific areas and also to facilitate discussions and sharing of perspectives and information about the identified areas. The papers carry the names of the authors and should be cited accordingly. The views‚ findings‚ and interpretations expressed in this paper are entirely those of the authors. They do not represent the views
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Three Theories of Cognitive Development The Swiss psychologist and philosopher Jean Piaget (1896-1980) is well-known for his work towards the cognitive sciences. Arguably one of his most important contributions involves his theory of cognitive development. In this theory‚ thinking progresses through four distinct stages between infancy and adulthood. Similar in scope to Piaget’s theory is Information Processing‚ in which human thinking is based on both mental hardware and mental software (Kail
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Soft drugs should not be legal Drugs have been a problem for the society for a long time and it is still a going subject. Different kinds of organisations work hard to try keeping people from using drugs‚ however a new problem has occurred. During the last years there have been discussions in some European countries to legalise so called soft drugs. Soft drugs usually means cannabis‚ which is the name for drugs made from the plant called “Cannabis Sativa”. Several countries have a very liberal
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