PRODUCT SUPPLY SYSTEM Brian Kelley Chief Product Supply Officer Coca-Cola Refreshments 1 CCR Integration: Leveraging Our Size And Capabilities To Deliver Sustainable Growth From Supply Chain Ops CCE North America Operations Use CCE logo Part of CCE Headquarters Foodservice Minute Maid From Bottling Investments Group Odwalla Commercial Leadership Functions (HR‚ Finance‚ Legal‚ IT‚ PAC) From 2 CCR Integration: Make It Work‚ Make It Better‚ Make It Best Built for
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Coca-Cola and Pepsi in Indian Market Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Re-entry of Coca-Cola in 1993 On the 26th of October 1993‚ Coca-Cola re-entered the Indian market having acquired some of the leading Indian soft drink brands from Parle‚ namely Thums-Up‚ Maaza‚ Limca‚ Goldspot & Citra. These brands joined Coke’s portfolio of international brands i.e. Coca-Cola‚ Sprite‚ Fanta‚ Schweppes as Coca-Cola India took control of the top
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|INTRODUCTION | Introduction The coca-cola company is the world largest beverage company. In Bangladesh the coca-cola company is a non-alcoholic beverages manufacturer‚ distributor & marketer. Abdul Monem Group has a beverage unit to run the business of Coca-Cola in Comilla. Origin of the Report This report has been prepared as a part of the internship program which is an integral part of the
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Cocacola 4p Product The company has the widest portfolio in beverage industry comprising of 3300 products. Beverages are divided into diet category‚ 100% fruit juices‚ fruit drinks‚ water‚ energy drinks‚ tea and coffee etc. As per Nielson’s data‚ Coca cola is the No.1 brand in sparkling beverages‚ juice‚ and retail packaged water in 2010. Coca cola has its market presence around 200 countries. Coca cola brands in India are Fanta‚ Maaza‚ Limca‚ sprite‚ Thums up‚ Minute Maid‚ Nimbu fresh‚ Nested
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2.0 THREAT OF SUBSTITUTES PRODUCTS 3.1 Switching costs Switching cost is a negative cost that consumers get regarding to the changing suppliers‚ brands‚ or products (Investopedia 2012). There are four different methods of switching costs that involve when substituting to another product. The four different methods are learning cost‚ opportunity cost‚ implementation cost‚ and conversion cost. Each method has own different values‚ however these cost does not involved to the electronic industry
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Product: As our selective Company or product or brand‚ we have chosen Coca-Cola brand for our presentation and report paper work which is the most popular global soft drinks brand. There are many brands in beverages world such as Coca cola‚ Pepsi‚ Nescafe‚ Mountain Dew etc. A liquid to consume‚ excluding water‚ specially prepared for human consumption like coffee‚ juice are known as beverage or soft drinks. COCA-COLA: Coca-Cola is a carbonated soft drink sold in stores‚ restaurants
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Case Study: “Coca-Cola crisis in Belgium” 1. How could the Belgian problem have damaged the Coca-Cola image? Coca-Cola incurred in a very sensitive crisis intensified by the fact that a “mass hysteria” was still spread in Belgium‚ after the Chickengate scandal. This explained the overreaction of the Belgian Government. Besides‚ the fact that children were affected‚ meant that parents were also being concerned‚ and hence that the crisis emotionally affected more people than other crisis.
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PRODUCT PORTFOLIO Coca-Cola India offers a comprehensive range of beverages. They include Coca-Cola‚ Diet Coke‚ Thums Up‚ Fanta‚ Limca‚ Sprite‚ Maaza‚ Maaza Milky Delite‚ Minute Maid Pulpy Orange‚ Minute Maid Nimbu Fresh‚ Minute Maid Mixed Fruit‚ Minute Maid Apple‚ Georgia‚ Georgia Gold‚ Kinley‚ Kinley Club Soda and Burn.Some of the recent product launches that have added to the company’s product portfolio have been launch of Fanta Fun Times‚ and Nimbu Fresh. In addition in course of exploring
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BHARATI VIDYAPEETH UNIVERSITY In partial fulfillment of the requirements For the award of the DEGREE of MBA Bharati vidyapeeth University‚ PUNE Bonafide Certificate Certified that this project report titled “CONSUMER PREFERENCE FOR COCACOLA V/S OTHER BRANDS”is the bonafide work of Mr. MD.TAOSEEF QURAISHI‚ who carried out the project report under my supervision from 4th of jan. to 10th april2010. Date: Signature of the student Place: Pune
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Cocola Food Products Ltd.‚ one of the leading food products manufacturers in Bangladesh started its journey in 1973 with a vision to improve the standard of food habit of the consumers by offering innovative and quality products in the markets. The company has developed its expertise over four decades and strengthened its foothold in the industry by meeting consumers’ expectation continuously. Cocola Food Products Ltd. has pioneered many products in the country which were new in the industry such
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