Strengths The Coca-Cola is the world’s largest beverage company‚ offering consumers almost 500 still and sparkling brands. Coke has the world’s largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day. In 2011‚ Coca-cola was declared the world’s most valuable brand according to Interbrand’s best global brand. Cola-Cola gets competitive advantage through the well-known global trade
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Cola Wars (Porter’s Five Forces) Barriers to entry The barriers to entry are high for new companies; therefore‚ the threats of new entrants are low. For example‚ retailers enjoy significant margins for their bottom-line. This makes it tough for the new entrants to convince retailers to substitute their new products for Coke and Pepsi. There are an economy of scale‚ high required investment‚ high costs for advertising and marketing promotion‚ high channels of distribution‚ and high products differentiation
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studyPepsi and Coke Learn to Compete in India History Background Coke and Pepsi Learn to Compete in India Case Summary Indian softdrinks Market Six product segments-Economic crisis of 1991 leaving consumers with little choice of brands -1986 “Pepsi Foods Ltd.” “Lehar Pepsi” -1990 Coca-Cola Reenters market with joint venture “Britco Foods” -Later partner with Parle Advertising Pepsi and Coke sponsor TV campaigns‚ Urban Youth‚ Cultural Festivals and Sports Fans. Both Pepsi and Coke look
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OF The world’s most recognized trademark it is recognized by 94% of the world’s population FOR HINDUSTAN COCA-COLA BEVERAGES PVT. LTD. ‚ PANKI INDUSTRIAL AREA‚ DADA NAGAR KANPUR. SUBMITTED IN SUMMER TRAINING OF MBA PROGRAMME OF APOLLO INSTITUTE OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project
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http://www.dea.unipi.it/staff/e.giuliani/downloads/CocaPepsi.pdf Cola wars continue: coke and pepsi in 2012 $74B carbonated soft drink industry in the US 1975-1990s‚ coke and pepsi both earned average annual revanue growth of around 10%. In 2000‚ us per capita CSD consumption declined. 2009‚ average American drank 46 gallons of CSD per year‚ loest since 1989. Coke suffered from operational setbacks Pepsi charterd new‚ aggressive course in altnerative beverage and snack Challenges Boost
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Coca-Cola Japan: Should tea be introduced? Outline of Report Coca-Cola Background Japan and its culture Japan’s Beverage and Tea Market Coca-Cola Japan and its success Coca-Cola Product Line Competition SWOT Analysis Research and Development Marketing Plan and Recommendations Coca-Cola Company Background Founded in 1886 by John C. Pemberton World’s leading manufacturer‚ marketer‚ and distributor of nonalcoholic beverage concentrates and syrups More than 300 brands Corporate Headquarters
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Pepper likely depends more heavily on advertising to gain market share because their product is completely different then the anchor products offered by Coke or Pepsi. Both of which are cola based products‚ whereas Dr Pepper is a different pepper flavored based soda. Additionally Dr Pepper is held by Cadbury Schweppes‚ a company who holds the third largest share of the U.S. soft drink market‚ behind the Coca-Cola Company and PepsiCo. Inc. Given those two facts it can be inferred that Dr Pepper must
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Coca Cola Abstract Coca Cola offers its product in many different countries along with many different variations of their products even some that are not in the United States. In each country‚ the marketing strategy has its differences and in some cases different sweeteners. Coca Cola On May 8‚ 1886‚ Dr. John Stith Pemberton‚ a local pharmacist‚ produced the syrup for Coca Cola and carried a jug of the new product down the street to Jacobs’ Pharmacy‚ where it was sampled‚ and was pronounced
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Coca Cola ANALYSIS for NYSE : KO APRIL 25‚ 2013 COCA-COLA $ 39.10 Trefis Estimate $ 42.35 Market Price $177.1 B MKT CAP $188.4 B MKT CAP Coca-Cola’s International Revenue per Case 4 Coca-Cola’s International CSD Market Share 5 Coca-Cola’s US Revenue per Case 6 Coca-Cola’s US CSD Market Share 8 Coca-Cola Gross Profit Margin 9 POWERADE & OTHER BRANDS See the Full Analysis for Coca Cola on Trefis — CORPORATE SNAPSHOT — The Coca-Cola Company is the world’s largest manufacturer
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Coca Cola SWOT analysis 2013 | Strengths | Weaknesses | 1. The best global brand in the world in terms of value ($77‚839 billion) 2. World’s largest market share in beverage 3. Strong marketing and advertising 4. Most extensive beverage distribution channel 5. Customer loyalty 6. Bargaining power over suppliers 7. Corporate social responsibility | 1. Significant focus on carbonated drinks 2. Undiversified product portfolio 3. High debt level due to acquisitions 4. Negative
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