2‚ Issue 2 (February 2012) (ISSN 2231-5985) “COCA COLA IN INDIA: A STUDY ON PRODUCT PORTFOLIO AND DISTRIBUTION ADAPTATION” Prof. Ray Titus* Nagabhushana** ABSTRACT The research study was conducted to learn the localization strategy of global beverage company Coca Cola in terms of two of its marketing mix variables‚ namely‚ the product portfolio on offer and the distribution process. In the process detailed information was collected on products launched‚ sales and distribution practices followed
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TOPIC: CHINESE INVESTMENTS IN TANZANIA NAME OF AUTHOR: CHANJARIKA CLEMENT Table of Contents ABREVIATION ................................................................................................................................................ 3 1.0 INTRODUCTION ....................................................................................................................................... 4 2.0 METHODOLOGIES .............................................................
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Law‚ Finance‚ and Management Series) by Janel M. Radtke Production and creativity in advertising‚ Robin B Evans (1998) Marketing communications: Contexts‚ strategies and applications. Chris Fill (2002) How advertising works: the role of research Coca-Cola annual report‚ 2009‚ www.coca-cola.com http://en.wikipedia.org/wiki/The_Coca-Cola_Company
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is hired for a summer internship in rural Africa to be an officer of a U.S- based social investment firm that is looking for an important agribusiness project in Africa. A small successful company in Tanzania “KiraFlour” is in the run for being financed by AgriFund. Upon his arrival in Tanzania‚ he is faced upon two issues: KiraFlour faces some major health-safety issues with the risks of spreading E-coli among the population. Another problem Jim Teague is facing is the fact that he does not know
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after independence. Before independence‚ educational access was very restricted. The Arusha Declaration was followed in 1967 by the policy document "Education for Self-Reliance"‚ in which education was assigned a seminal role in the transformation of Tanzania to an African socialist society. Universal Primary Education (UPE) was emphasized in the Musoma Declaration of 1974 as a way of transforming rural society and agriculture‚ from which it was acknowledged the vast majority of the population‚ would
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Ethics of product placement: A threat to ethic or a chance for marketing? Introduction Marketing communication‚ which plays an important role in selling products‚ is undoubtedly shaping audience attitude within its numerous tools. Marketing communication is divided into separate elements: promotion sponsorship‚ public relations and advertising .All of these could be carriers of product placement. However‚ by using some of these elements to send message to audience‚ some ethic issues may occur
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until 1979 was the war to be credited with the overthrow of dictator Idi Amin. Since seizing power in 1971‚ through a military coup‚ Amin’s regime became greatly disliked by Tanzania. As a result of jealousy and rivalry between leaders‚ an unjust war was had. Under Amin’s power‚ Uganda never had a healthy relationship with Tanzania‚ creating tension that eventually overflew forcing the two countries into war. By the end of the fight‚ Amin’s regime was ousted from power‚ driving him into exile. From
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Cola Wars Continue: Coke and Pepsi in 2006 other beverage. Within the CSD category‚ the cola segment maintained its dominance‚ alihough its market share dropped from 71% n 1990 to 60% in 2004.5 Non-cola CSDs included lemon/lime‚ citrus‚ pepper-type‚ olange‚ root beer‚ and other flavors. CSDs consisted of a flavor base (called "concentrate")‚ a sweetener‚ and carbonated water. The production and distribution of CSDs involved four major participants: concentrate producers‚ bottlers‚ retail drannels
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A History Of Quaid-e-Azam :- Quaid-e-Azam‚ Muhammad Ali Jinnah was born on 25th December 1876 at Vazeer Mansion Karachi‚ was the first of seven children of Jinnah bhai‚ a prosperous merchant. After being taught at home‚ Jinnah was sent to the Sindh Madrasah High School in 1887. Later he attended the Mission High School‚ where‚ at the age of 16‚ he passed the matriculation examination of the University of Bombay. On the advice of an English friend‚ his father decided to send him to England to acquire
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government‚ culture‚ economy‚ education‚ and environment of that country. In our case‚ restrictions of time and effort imply confining to some issues‚ namely culture and economy. Tanzania is a nation where religion‚ culture‚ history and traditions vary differently when compared to others especially in its culture. Tanzania has originated from two countries‚ Tanganyika and Zanzibar‚ which were two independent nations that were granted independence by Britain. However‚ in the 1900’s they decided to unite
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