even the biggest ones know this difficulty. This is the case of Harley Davidson‚ the giant bikes manufacturer. In fact they did one of the biggest branding mistakes of all time. This product was “Harley Davidson Perfume and Cologne”‚ which was introduced into the international marketplace around 2000. In the beginning the product was supposed to increase sales. But we are going to study this case. Contents 1. HARLEY DAVIDSON: COMPANY’S PRESENTATION 2. PRODUCT PRESENTATION: PERFUME & COLOGNE
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Economics of Tobacco Taxation in Egypt Ashraf S. E. Saleh Arab Academy for Science‚ Technology & Maritime Transport (AAST&MT) Khaled Hanafy Arab Academy for Science‚ Technology & Maritime Transport (AAST&MT) Frank J. Chaloupka University of Illinois at Chicago 10th February 2009 Table of content i. ii. iii. iv. v. vi. vii. viii. Introduction Tobacco Use and its Consequences in Egypt Supply of Tobacco and Tobacco Products in Egypt Tobacco Control in Egypt Cigarette Taxes and Prices in
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Ethics and Economics Dr. Wight 12/12/13 Tobacco: The Ethical Regulation of an American Symbol Tobacco has been a staple of the American economy since the early days of colonial Virginia when it because the young country’s first cash crop. As the nation expanded‚ so too did tobacco’s prominence and it joined cotton as the primary export of the southern United States‚ playing a critical role in solidifying our economic stability and prosperity. However‚ in the 20th century‚ with technological advances
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Harley Davidson: Preparing for the Next Century BUSI 615 40 Professor David Houghton By Brian Lynch Since the founding of Harley-Davidson in 1903 by Arthur and Walter Davidson and William Harley‚ the company has a rich heritage and a loyal following. The company has proven to be resilient and innovative throughout the years. They have made their fair share of mistakes‚ especially while under the ownership of AMF‚ whose decisions almost destroyed Harley-Davidson. They have also made an
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Tobacco Ethical Issues The five ethical issues that I have selected from thetruth.com are: misrepresenting cigarettes as a safe consumable good‚ using flavored tobacco to appeal to a larger demographic‚ referring to children as “replacement” smokers‚ cigarette butts kill fish and micro-organisms‚ and helping minorities get jobs to buy cigarettes. Misrepresenting cigarettes According to the information available on thetruth.com‚ big tobacco has been implying they are producing a safe consumable
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Imperial Tobacco V B.C Sources: http://scc.lexum.org/decisia-scc-csc/scc-csc/scc-csc/en/item/7957/index.do http://cases.slaw.ca/post/9016675116/british-columbia-v-imperial-tobacco-canada-ltd-et-al Facts: -The British Columbia Government sued the Imperial Tobacco company. -The reason they sued was because the British Columbia government wanted the Imperial Tobacco company to pay for all the medical treatment for individuals that become ill because of smoking. -The B.C government also
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Strategic Brand Management Case study: Harley-Davidson Contents Question 1 3 Question 2 5 1. Brand elements 5 2. Criteria 6 Question 3 8 1. Custom Vehicle Operations program (CVO) 8 2. Harley Owners Group (HOG) 8 3. Bar café 8 4. Exchange of motorcycle 9 5. Companies can learn from H-D 9 Question 4 10 1. Definitions 10 2. Equally successful 10 3. Non-equally successful 10 4. Co-branding or not? 11 Question 1 -------------------------------------------------
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A national standard for tobacco regulation is more important than allowing states to set their own standards for tobacco regulation. Tobacco use has been proven to be an addictive carcinogen and therefore its regulation should be viewed as a natural rights issue because it threatens the health and safety of the individuals protected under the constitution of the united states. Tobacco use and regulation is a moral issue. Economic pressures would prevent states from mandating and upholding an
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various types of fuel cells‚ proton exchange membrane (PEM) fuel cells promise to become a viable power source for transportation as well as a distributed power source for residential uses because of their low operating temperatures and high power density. PEM fuel cells also promise to become an alternative to batteries in portable electronics‚ such as laptop computers‚ cellular phones‚ and other hand-held devices. The catalysts currently used in PEM fuel cells are Pt nanoparticles supported on carbon
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off with their product. (Business Ethics: Truth in Advertising‚ film) Some advertisements have been accused of more egregious violations of ethical behavior‚ in particular advertisements for alcohol and tobacco. While the use of most products will not directly kill you‚ if alcohol and tobacco are used as instructed they will lead to death; these products have no redeeming value. Alcohol related deaths reached 80‚000 in the year 2008 making it the third leading lifestyle cause of death in the
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