MKT 584 Refection from Guest Speaker 1 (Mr. Jiraroj Tikkawee) Chaowarit Wangprakobkul ID:014171003 E-Mail: chaowarit.w@stamford.edu Marketing objective was teaching by guest speaker‚ he talking about “to sell MORE STUFF to MORE PEOPLE for MORE MONEY MORE OFTEN”. And then he was talking about Brand Growth Strategies which include with‚ expansion(more stuff)‚ penetration(more people)‚ mix(more money)‚ and requirement(more often). Explanation is about to expand new domains outside current category
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Chapter 5 Case Incident “The Nice Trap “ Question 1 Do you think there is a contradiction between what employers want in employees (agreeable employees) and what employees actually do best (disagreeable employees)? Why or why not? In the past all too often an employer would forget the value of the employee and vice versa the employee would forget the value of having a paying job. However‚ today I think the table have turned where the employees have become more agreeable know all too well jobs
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Shwedagon Pagoda Yangon‚ formerly known as Rangoon‚ was the capital of Myanmar‚ is known for its colonial architecture‚ which although decaying‚ remains an almost unique example of a 19th-century British colonial capital. Friendly street vendors‚ traditionally dressed local people‚ attracting old Chevrolet buses and trishaws‚ all make a feel like a museum of Yangon downtown life. Shwedagon‚ the heart of Yangon‚ is the most profoundly honoured pagoda in the country and interesting history behind
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In this paper‚ I am going to be comparing and contrasting the movie version and the novel entitled “The Accidental Tourist.” First‚ when one begins to read the book‚ they will notice that the opening scene takes place in a car on a rainy day. During this pivotal scene Sarah Leary asks Macon if he remembered what he said to a comment Sarah had said. She said “’I said to you the other day‚ I said‚ ‘Macon‚ now that Ethan’s dead I sometimes wonder if there’s any point to life.’ Do you remember what
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think that New Mexico is a desirable tourist destination? Why or Why not? I feel for some individuals depending on where they live it a desirable tourist destination. I feel New Mexico is a desirable tourist destination for some because our weather is very different from other states. We have a lot of hiking trails so people who love to be outdoors and explore would love it here. I feel this might not be a desirable tourist destination because there are not
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Introduction In order to discover why interpretation is used as a tool to manage the tourist experience‚ we must first understand what a tourist is and their motivation behind travelling; as well as the definition of ‘interpretation’ in the context of tourism. For the purpose of this paper we will define ‘tourist’ using Leiper’s definition from ‘Tourism Management’. He described tourists as people seeking recreational or creative understandings and experiences and desire leisure away from their
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LOCAL TOURISTS’ PERCEPTION AS BASIS FOR ENHANCEMENT OF QUIAPO‚ MANILA A Thesis Proposal Proposed to the Faculty of the College of Tourism‚ Hotel‚ & Travel Industry Management Pamantasan ng Lungsod ng Maynila In Partial Fulfillment of the Requirements for the Degree Bachelor of Science in Travel and Tourism Management By: Dela Cruz‚ Angelica Mariel G. Garcia‚ Krizza Abriel N. Labao‚ Ruth Camille P. Manumbale‚ Ma. Lourdes A. Zagala‚ Lorenzo A. September 2014 CHAPTER I INTRODUCTION Background of
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PERCEPTIONS OF TOURISTS TO MANILA HOTEL AND ITS CONTRIBUTION TO PHILIPPINE CULTURE CHAPTER 1 The Problem and Its Background Introduction Unknown to many‚ the Manila Hotel is one of the attractions that the government can offer to both local and foreign tourists. It is a showcase of Filipino Ingenuity and the uniqueness of artistry that only a Filipino can do. Most of the Filipinos‚ particularly those in the provincial areas are not aware of the beauty of Manila Hotel. Lucky are those who have
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1 Zaia in Macau: A Lesson in Understanding the Chinese Tourist Market ABSTRACT With China’s recent economic growth‚ Chinese tourists have become a major target market for Western companies. In reaching out to this new market‚ Western firms must consider how much to standardize or adapt their products and strategies across cultures. This paper uses the case of Cirque Du Soleil’s Macau show to evaluate this challenging decision. Through interviews with audience members and with a Cirque du Soleil executive
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According to Jamaica Kincaid a tourist is an ugly human being in a few ways. One way in which a tourist is an ugly human being is in the way in which a tourist perceives the place in which he is in. A tourist is an ugly human being due to his/her differences and also indifference to the situation going on at the place where he/she chooses to travel. Ugly in the way that they take no pity‚ or choose not to realize that their momentary fantasy world is an ugly truth for the natives of that particular
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