1. I feel Martha and the Trap-Ease America investors need to do some strategic planning- the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities. This would set the stage for the rest of the planning. I do not think Martha has done enough research into the market to really assess whether the demand for her product would be there. Martha needs to think about her marketing concept‚ which is a philosophy
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Morong‚ Bataan Brief History of Morong Bataan Morong was originally known as “Bayandati”‚ believed to the settlement located in Nagbalayong. Due to the scarcity of land available for cultivation‚ residents migrated to adjacent areas where wider lands can be found. When the Spaniards arrived to this place in 1578 the residents were elusive and distant to newcomers. The Spaniards observed that people called “Moros’ engaged in trade with the residents‚ hence this place was called Moron. Moron together
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INTRODUCTION Kolkata or Calcutta is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly river‚ it is the principal commercial‚ cultural‚ and educational centre of East India‚ while the Port of Kolkata is India’s oldest operating port as well as its sole major riverine port. As of 2011‚ the city had 4.5 million residents; the urban agglomeration‚ which comprises the city and its suburbs‚ was home to approximately 14.1 million‚ making it the third-most
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The Venus Fly Trap The Venus Fly Trap‚ Dionaea muscipula‚ is a carnivorous plant native to the bogs and swamplands of North and South Carolina(Halpern 2). It preys on insects with its uniquely shaped terminal portion of its leaves. Each leaf has two primary regions: the leaf-base and the trapping mechanism(Souza 3). The flat typical leaf-like region is called the leaf-base and it is capable of carrying out photosynthesis and grows out of the ground. The trapping mechanism‚ called the leaf-blade
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Teri Cowling 2/2/2012 TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSE TRAPS 1. Martha and the trap-ease investors believe they face a once in a life time opportunity. With this being said I assume the investors are referring to their ability of growth and profit. Information needed to evaluate this opportunity would be that of their competitors. The investors should see what if any advantage they have in regards to price and product. Also if any competitor is really pushing the “humane”
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2) Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target? Martha has targeted women for her product. She feels that women are the best group to target because they don’t like the mess or the risks created by traditional mouse traps. But what Martha doesn’t know about is woman is a large segment that is too wide to be targeted properly. In the society‚ woman population is shrinking rapidly causing market that Martha is targeting is shrinking
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Case Study: Trap Ease America 1. First of all‚ Martha needs to investigate if there are other tools that are better and more efficient for trapping mice. In addition to this‚ Martha should evaluate other supplies and equipment in the market that are high in quality and are at a lower cost. If Martha concludes that her product‚ Trap-Ease America‚ is the most efficient and the supplies she uses are the best quality with a decent or lower cost‚ then she should take the opportunity. Next‚ the mission
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Review: Operation Fly Trap; L.A. Gangs‚ Drugs‚ and the Law Operation Fly Trap was written by Susan A. Phillips‚ published in 2012 by the University of Chicago Press. Phillips received her Ph.D. in anthropology in 1998 from UCLA. She is interested in theories of violence‚ in the relationship between gangs and the state‚ and in utilizing academic writing and scholarship toward criminal justice reform (Susan). All of these intriguing interests led her to write Operation Fly Trap. However‚ all of this
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Thursday‚ September 25th‚ 2014 Assignment 1 Presented to: David Moscovitz TRAP-EASE AMERICA: THE BIG CHEESE OF MOUSETRAPS 1. Martha and the Trap-Ease America investors believe they face an once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it? In order to make the best out of this opportunity Martha and Trap-Ease America organization need to understand strengths and weakness of
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| Unit number and title | Unit 9: Tourist Destinations | Qualification | HND Hospitality Management | Start date | | Deadline | | Assessor | | | | LO1 Understand the scope of key UK and worldwide tourist destinationsLO2 Understand the cultural‚ social and physical features of tourist destinationsLO3 Understand how the characteristics of destinations affect theirappeal to touristsLO4 Understand issues likely to affect the popularity of tourist destinations | Unit content1 Understand
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