COLLECTION 5 5.3A QUESTIONNAIRES 5 5.3B SEMI-STRUCTURED INTERVIEWS 6 5.4 SAMPLE SIZE 6 6.0 ACCESS & ETHICS 7 7.0 TIMESCALE 8 8.0 RESOURCES 8 9.0 APPENDIX 8 10.0 BIBLIOGRAPHY 9 1.0 WORKING TITLE Celebrity Endorsement‚ its impact on Consumer Behavior: An Adidas Case Study 2.0 BACKGROUND & JUSTIFICATION Research into the world of celebrity advertising sprang from the modern day phenomena of celebrity culture and the total incomprehension of its extent until I became a victim to celebrity
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Teenage pregnancy Teenage pregnancy is formally defined as a pregnancy in a young woman who has not reached her 20th birthday when the pregnancy ends‚ regardless of whether the woman is married or is legally an adult (age 14 to 21‚ depending on the country). In everyday speech‚ the speaker is usually referring to unmarried minors who become pregnant unintentionally. The average age of menarche (first menstrual period) is 12 years old‚ though this figure varies by ethnicity‚[1] and ovulation occurs
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Teenage pregnancy is a situation which involves female adolescents. A teenage female can be pregnant as early as age twelve or thirteen‚ although it is usually 14 and older. Teen pregnancy often depends on numerous societal and personal factors. The rates of teenage pregnancy vary from country to country and are related to differences of sexual activities‚ the general sex educations being provided and contraceptives being available. Teen pregnancy will sometimes involve low birth weight. Social matters
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Exploratory Study of Consumer Complaining Behaviour (CCB) in Saudi Arabia Saeed Badghaish‚ University of Western Sydney‚ badghaish98@hotmail.com *Richard Fletcher‚ University of Western Sydney‚ r.fletcher@uws.edu.au John Stanton‚ University of Western Sydney‚ j.stanton@uws.edu.au Key words: consumer; complaining behaviour; Saudi Arabia; Filipino; Saudi; differences Abstract This paper presents an exploratory study intended to obtain a better understanding of consumer complaint behaviour (CCB) in Saudi
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A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE BY PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206
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CONSUMER BEHAVIOUR TO CHANGE IN PACKAGING DESIGN OF FMCG PRODUCTS. Introduction Design is increasingly used by firms as a strategy to create a substantial competitive advantage. Good design uniquely differentiates a product. Companies mastering the art of design have emerged as leaders in their respective markets. In this proposal‚ i examine how consumers respond to the visual aspects of packaging design and benefits of studying consumer behavior. The importance of packaging design as
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I. PROBLEM “Teenage Pregnancy” II. OBJECTIVES ➢ To be aware of the consequences of teenage pregnancy ➢ To understand the risks of teenage pregnancy and identify some ways to prevent it ➢ To know the possible causes and effects of teenage pregnancy III. INTRODUCTION Dealing with the responsibility of being a parent is one of the hardest tasks to take on. Becoming a parent involves emotion‚ compassion‚ dedication‚ strength‚ knowledge‚ protectiveness‚ and being able to
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Teenage Prostitution “I had been sleeping on a park bench for three nights…. The fourth night…I met a man named Troy‚ who was really good to me at first…. Little did I know that my problems were about to begin” (Flowers 108). Prostitution can be a dangerous and scarce lifestyle for many teenage girls‚ but exists within the United States. These girls grow up very quickly and their innocence may be shattered through this profession‚ but many lack the knowledge of the true meaning behind prostitution
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issue of this generation of young Filipinos. Without a robust response from all stakeholders‚ the Philippines is on track toward a full-blown‚ national teenage pregnancy crisis. Staggering facts support this call for concern. Recent (2014) data from the Philippine Statistical Authority (PSA) reveal that every hour‚ 24 babies are delivered by teenage mothers. According to the 2014 Young Adult Fertility and Sexuality (YAFS) study‚ around 14 percent of Filipino girls aged 15 to 19 are either pregnant
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concerns how the consumer will behave with regard to attitude object. People will go and visit Disneyland in Hong Kong and spend time with the family there. 2. Explain how the product manager of a breakfast cereal might change consumer attitudes toward the company’s brand by: a. changing beliefs about the brand‚ b. changing beliefs about competing brands‚ c. changing the relative evaluation of attitudes‚ and d. adding an attribute. The product manager might change consumer attitudes towards
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