Position: President and CEO Name of company: Trung Nguyen Coffee Address: Buon Ma Thuot‚ Viet Nam Website: http://www.trungnguyen.com.vn/ Introduction Dang Le Nguyen Vu is a famous entrepreneur in Viet Nam. He founded Trung Nguyen Coffee brand in 1996 when he was 25 years old. He‚ as a president and a CEO of Trung Nguyen Coffee Corporation‚ lead Trung Nguyen Coffee to be widely known in both domestic market and other countries. In 2005‚ Trung Nguyen Coffee became the biggest coffee processor
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comsumer‚ they can buy goods with lower price and good quality. On january‚ 2013 Starbucks have just opened the first store in vietnam. It make the violent competition with local brands. Typically‚ Trung Nguyen corporation We will analyze some strong points and good conditions of starbucks and trung nguyen corporation in vietnam market. When starbucks went into vietnam market‚ there was a lot of coffee brands in viet nam‚ but the number of people consumed coffee is very huge‚ this is officer‚ businessman
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Table of Contents ASSESSMENT 2 1) Positioning the company on the EI grid 2 2) Characterizing Trung Nguyen Cooperation’s EI 2 Innovation 2 Risk-taking 3 Pro-activeness 4 3) Discussion on appropriate level of EI 4 Recommendations 6 Reference List: 7 ASSESSMENT 1) Positioning the company on the EI grid 2) Characterizing Trung Nguyen Cooperation’s EI Innovation Innovation include creation and changing that help to meet new requirement
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Marketing plan – G7 instant coffee December 28‚ 2011 2012 Marketing Plan RMIT VIETNAM UNIVERSITY Marketing Principle – MKTG1205 Lecturer: Caroline Nguyen Group 16 Nguyen Minh Anh – s3343869 Nguyen Hoang Mai – s3324360 Luu Vo Kim Vy – s3324388 Page 1 Nguyen Thai Bao – s3221678 Nguyen Nhat Minh – s3357619 Le Thi Hong Dao – s3312607 Marketing plan – G7 instant coffee December 28‚ 2011 Table of Contents EXECUTIVE SUMMARY .............................................................
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Marketing Individual Assignment 3 1) What is the product mix of Trung Nguyen? What are the key attributes of its coffee? How do these attributes help Trung Nguyen to differentiate itself from its competitors? The product mix refers to the total composite of products offered by Trung Nguyen coffee. It consists of different product lines‚ various product items in each product line and within each item is the product depth. Firstly‚ the product line is a group of product or service items that
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Nguyen Thuy An Topic MARKETING MIX STRATEGY OF TRUNG NGUYEN COFFEE Executive Summary Objectives: 1. Describe the general situation of Vietnam instant coffee market and particular situatio of T u g Ngu e ’s p odu ts 2. Appl theo of Ma keti g Mi P’s i a al zi g a d e aluati g Trung Nguyen’s Marketing Strategy in Vietnam Subject and Scope of Study: - Subject: P’s Ma keti g “t ateg of T u g Ngu e Coffee Scope of study: Trung Nguyen Coffee Method: Analyzing information collected
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Executive Summary The report below is about Trung Nguyen and its market in Vietnam and UK. Basically‚ the report solves some main problems: - Explain how market structures in the above case study deviate from the model of perfect competition - Use a range of examples to illustrate the relationship between market forces and Trung Nguyen Coffee responses - Explain the behaviour and competitive strategies employed by Trung Nguyen Coffee and discuss the role of the competition commission
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TABLE OF CONTENTS SUMMARY................................................................................................................................................. 2 INTRODUCTION...................................................................................................................................... 3 A. CURRENT SITUATION...................................................................................................................... 1 1. ENVIRONMENTAL AUDIT: ............
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dream of building a well- known coffee trademark so that my country can export a large volume of processed coffee‚ not just green coffee beans‚" Vietnam ’ s coffee king Dang Le Nguyen Vu told Xinhua. Seven years ago‚ Dang Le Nguyen Vu‚ director of Trung Nguyen Coffee Co Ltd‚ was nobody but a medical student whose parents are poor workers. Nurtured by the aspiration to make a fortune for himself and his country by selling processed coffee‚ Vu‚ in 1996‚ opened a coffee roasting facility in Dac Lac --
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ways? Why or Why not? Coping with China: Comparing Korea‚ Vietnam‚ and Japan 10. In what political‚ economic‚ and social ways did Korea‚ Vietnam‚ and Japan experience and respond to Chinese influence? 11. What’s the significance of the Trung Sisters in Vietnam? 12. In what different ways did Japanese and Korean women experience the pressures of Confucian orthodoxy (practices‚ beliefs)? 13. Why didn’t the Japanese succeed in creating an effective centralized and bureaucratic state to
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