Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 337 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create a product or service. A) Downstream
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distribution channel is a system of intermediaries or middleman that facilitates the sale and delivery of tourism services from suppliers to consumers (Buhalis and Law‚ 2001). Distribution channels can serve as part of the marketing mix that can makes the products available to consumers as the link between suppliers of tourism products and their end consumers‚ as well as the bridge between supply and demand (Kracht and Wang‚ 2010). This shows that‚ important to have a good distribution channel strategies
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According to statistics there were a steadily growing number of tourists in the past. In 1952 approximately 500 000 tourists spent 1.2 million bed nights in Venice. The visitors had increased to 1.21 million until 1992 and used up 2.68 million bed nights which kept presenting huge business opportunities (Glasson‚ Godfrey & Goodey 1997; Page 2007). However‚ it cannot be denied that there still exists some decrease of tourism demand in Venice. To give some concrete examples‚ in 1985 and 1986‚ tourism in Venice
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PROJECT “AN INFOTAINMENT CHANNEL” SUBJECT: INTODUCTION TO BUSINESS GROUP MEMBERS * MATEEN MAHMOOD BUTT BBA-FA09-072 * M. TAAHA EJAZ BBA-FA09-063 * SYED FAWAD BBA-FA09-138 * ADNAN REHMAT BBA-FA09-007 * ZAHID KHALIL BBA-FA09-153 * HUMAYUN KHALID BBA-FA09-090 CLASS/SECTION: BBA 12-A SUBMITTED TO: MADAM FUKAIHA KAKAKHEL. DATE: 19-12-2009
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31 THE RETAIL DISTRIBUTION CHANNEL C H A P T E R 2 Early in 2005‚ IBM Business Consulting Services released a survey that compiled in-depth interviews with more than 100 sales‚ marketing‚ and merchandising executives at over 20 consumer products and retail companies. Only 9 percent of the retailers felt their suppliers had “a good understanding” of their business objectives. The gist of the survey was that retailers felt the product manufacturers have focused their efforts on the end
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to new situations‚ creative utilization of experiential learning in adaptation to new situations‚ effective cooperation with others‚ self-motivation and a desire to work for one’s own purposes. The aim of education is to encourage natural learning which is a feature of human development is. The need for learning cannot be met without education. Education civilizes man and inculcates moral values and principles for living out a better social life in the world. According to many educationist and philosophers
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Book Summary: Difficult Conversations – How to Discuss What Matters Most – Written by Douglas Stone‚ Bruce Patton and Sheila Heen I decided to profile this book because it is packed with relevant information on handling Difficult Conversations. Difficult Conversations happen in all areas of life – think about your relationships and work. This book is very relevant if you are responsible for other people. I recommend highly you read it if you are a leader and/or a manager of any group. What makes
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Great concepts on how communication goes and misses our intended mark. I believe most people begin communicating with the best of intentions‚ then let their emotions get in the way to forget what the intended outcomes were. Understanding our own emotions‚ most of us are lost are lost but at the end we all want what’s best for ourselves and what’s best for ourselves is to get along with everyone. This is something that I have pondered and wondered for quite some time now. I often struggled with the
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to ensure that reactions proceed effectively which is why a range of catalysts are commonly used in many elements of society. Common examples of where catalysts are used include; plastics‚ clean energy‚ converting energy sources to fuels‚ digestion and pharmaceuticals (Hamers 2017). An important feature of a catalyst is that whilst it does increase the rate at which the reaction occurs‚ the catalyst remains chemically unchanged
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logistics when dealing with downstream channel members. Therefore increasing their rewards for doing business with the supplier and becoming difficult to imitate. In turn‚ channel members make markets and are the faces of their producer to those markets. Question 4: "We should not deal with powerful suppliers. They are sure to abuse us‚ after they use us". Debate this statement‚ often heard in the meeting rooms of distributors and sales agents. As the usual channel conflict is a zero sum game where
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