"The understanding of the concepts of marketing in a service industry context" Essays and Research Papers

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    and their satisfaction is fundamental for the growth of the company and they are moreover the reason for their existence‚ due to this they place their experience and satisfaction at the central part of the organization‚ by provision of high quality service. This assignment topic is about McDonald’s which is one of the biggest fast food restaurants. There is 40 million customers visiting it per day and it has over 30‚000 branches in 120 countries. McDonalds is in the process of streamlining their restaurants

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    Accounting and Bookkeeping Services Marketing Plan Sorcerer ’s Accountant Marketing Vision Sorcerer ’s Accountant will fit the needs of transitional small businesses‚ dealing with the growing pains of leaving an owner-operator model to hiring employees and expanding. These clients will see that Sorcerer ’s Accountant is competitively priced‚ both compared with the market and with the substitute option of hiring their own bookkeepers. Clients will see that Sorcerer ’s Accountant is extremely

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    Cultural Context

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    with an increasing pace and speed‚ businesses‚ industries‚ economies as well as nations have no other option but keep up with this process and phenomenon that has been bringing the world closer through the international integration and trade of goods‚ services‚ information‚ views and ideas. All this is causing a growing interdependency among nations which‚ nowadays‚ are more aware of the increased need for a better understanding of cultural contexts and influences on leadership and organizational

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    Internal Marketing Issues in Service Organizations in Malaysia Norbani Che Ha‚ Raida Abu Bakar & Syed Izzaddin Syed Jaafar* Internal marketing is an important concept where firms apply marketing tools to attract and retain the best employees‚ which will later affect business performance. The study has identified constructs (interfunctional coordination & intergration‚ customer orientation‚ marketinglike approach‚ job satisfaction‚ empowerment‚ employee motivation‚ quality of service‚ employee development

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    Word Count: 410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable

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    Literacies in Context

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     evolving  in   response  to  changes  in  situational  and  social  or  cultural  contexts  (UNE‚  2012a‚   p.5;  Freebody‚  2007‚  p8-­‐10).  This  now  means  that  in  order  for  teachers  to  be   successful  educators  they  must  have  a  comprehensive  understanding  of  the   literacy  demands  across  the  subjects  they  teach  as  well  as

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    understand the national and local context of safeguarding in protection from abuse. Conflicts in this regard may arise where service users are subjected to abuse in an organisation. The organisation has to work in partnership with statutory agencies which may include: 1. Statutory agencies e.g. Commissioners. 2. Voluntary agencies. 3. Independent private providers of care. 4. Contracted organisations e.g. Local Authority Contracts Team‚ within Sandwell Adult Services and Health. Contracts Team is

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    1.0 TITLE OF THE STUDY Customer Satisfaction in the Tourism and Hospitality Industry: Analysis on service quality and service failure 2.0 BACKGROUND OF THE STUDY / INTRODUCTION Customer satisfaction plays a crucial role for success and survival in today’s competitive market. Customer satisfaction is considered a prerequisite for customer retention and loyalty‚ and obviously helps in realizing economic goals like profitability‚ market share‚ return on investment‚ etc. (Scheuing‚ 1995; Reichheld‚

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    organisational context

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    Organization and its Context (Week 2) Sustainability and the Organization It should be clear that it is possible to succinctly define sustainability from the perspective of an organization. There are also widely available definitions available and a typology for characterizing organizations (Pojasek‚ 2013). Organizations usually operate within a defined structure and have a socialization process that is determined in large part by the governance of that organization. Understanding an organization

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    In Service Marketing |   |  History of the Gaps Model The gaps model of service quality was first developed by a group of authors‚ Parasuraman‚ Zeithaml‚ Berry‚ at Texas A&M and North Carolina Universities‚ in 1985 (Parasuraman‚ Zeithaml & Berry). Based on exploratory studies of service such as executive interviews and focus groups in four different service businesses the authors proposed a conceptual model of service quality indicating that consumers’ perception toward a service quality

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