"The understanding of the concepts of marketing in a service industry context" Essays and Research Papers

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    INTERNATIONAL JOURNAL OF MANAGEMENT AND MARKETING RESEARCH ♦ Volume 3 ♦ Number 1 ♦ 2010 SERVICE QUALITY IN THE PUBLIC SERVICE Prabha Ramseook-Munhurrun‚ University of Technology‚ Mauritius Soolakshna D. Lukea-Bhiwajee‚ University of Technology‚ Mauritius Perunjodi Naidoo‚ University of Technology‚ Mauritius ABSTRACT The purpose of this paper is to obtain a better understanding of the extent to which service quality is delivered within the Mauritian public service by drawing on front-line employees

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    accounting in context

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    Credit risk‚ such as: Default risk Counterparty risk Legal risk Sovereign or country risk Concentration risk Besides the Default risk is defined as the traditional risk‚ the Counterparty risk is also one of the most commons risk in the Banking industry. It is usually a loan which will be paid in the future but the counterparty defaults before this time‚ and arises from 3 typical derivative instruments are Interest rate and currency swaps‚ Forwards‚ and Options. The Counterparty risk is considered

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    Marketing Strategy and Corporate Strategy in the automobile industry A marketing strategy may be described as a process that allows a company to direct its meager resources towards the biggest opportunities with an aim of increasing profits‚ sales and also attain sustainable competitive edge. Corporate strategy on the other hand targets the overall scope and purpose of a company in meeting the expectations of the stakeholders. This forms a very vital level since it is highly influenced by the various

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    THE BEER INDUSTRY Main Consumers of Beer Products Every product has a group that is labeled as it ’s main consumers. As shown in figure 1‚ the primary consumers of beer are males from the ages of 21-30. This age group annually consumes 58% of America ’s beer. The rest of America ’s beer is consumed by males in other age groups and females. Figure 1. Main Consumers of Beer Source: Primary ? Groups Targeted by Beer Industry Marketers

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    Venture Concept

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    Venture Concept Geri Rowland University of Phoenix FIN/375 Kent Moser December 24‚ 2012 Venture Concept Venture concept is business idea individual search to venture to profit big. New business idea takes more than just launching the new idea in hope its target consumer accept and support it and call it a success. Venturing out new business idea is a high risks to take because no one knows for sure if the targeted consumer will accept the new business idea; therefore planning for success

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    Labour Market Context

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    4 The Labour Market Context of HRM Chapter Objectives • To define internal and external labour markets • To outline the role of HRM as the interface between an organisation and its labour markets • To identify the changing labour market conditions under which contemporary organisations operate • To critically evaluate the implications for HRM of the ‘knowledge economy’ • To outline how labour market trends are impacting upon how organisations utilise labour and how HRM practices

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    A new manager is starting in the organisation shortly. You have been asked to provide a written briefing note for this new-starter so that they can gain some understanding of the organisation in preparation for their start. Manager’s Briefing Note A list of what the organisation produces or the services that it offers to its customers: Nova Training provides high quality Education‚ Training & Apprenticeships opportunities. Our Apprenticeships and Study Programme is delivered from one of

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    Analysis by: Smarties team Marketing Strategies of the Mass-Market Chocolate Industry This report evaluates the marketing strategies that are common in the UK mass market chocolate industry by focusing on four brands: Cadbury‚ Galaxy‚ Kit Kat and Maltesers EXECUTIVE SUMMARY This report is an evaluation of the marketing strategies used in the mass-market chocolate confection industry in the United Kingdom (UK). The four brands this report studies in detail are Cadbury‚ Galaxy‚ Kit Kat

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    |Career Marketing Plan | |MKT 3010 | |Wenzhu Mou | Mission Statement To provide professional accounting consulting services for small to midsize business at a lower cost than big accounting firms. Current Marketing Situation Market Description • Segmented by positioning: I segmented the accounting

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    having them understand the word in its context. According to the

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