POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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constant-sum‚ or the win-lose situation. A seller’s goal is to negotiate as high as possible‚ a buyer’s goal is to negotiate as low as possible. Distributive negotiation is more like a tug of war‚ each negotiator aims to “pull” the final deal point as close to his or her side’s desired price as possible. Information plays an important role in Distributive Negotiation. The less the other side knows about your
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Admittedly‚ Macs were in the market first‚ and initially were much better than PCs. But it’s time to realize the future of home computing: the PC. Although Macs are not completely useless‚ PCs dominate the world of computers with a better user interface‚ cheaper price‚ and better internal workings. These advantages far outweigh any little extra features that a Mac might have. First of all‚ PCs have a better user interface. While Mac users have always boasted of having a computer with a clean
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training for them to understand the code of ethics as they may not know how to follow the ethical standard in some situation. In the training lessons‚ they will face some ethical dilemma‚ this gives them a guideline to handle it when they face in the selling process. Besides that‚ sales managers must ensure that their salespeople are aware of their legal responsibilities. They must provide
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The Bible among the myths: Unique revelation or just ancient literature? By Gregory L. Montague November 10‚ 2013 Outline i. Introduction ii. Chapter one: The Bible in Its World iii. Chapter Two: The Bible and Myth: A Problem of Definition iv. Chapter Three: Continuity: The Basis of Mythical Thinking v. Chapter Four: Transcendence: Basis of Biblical Thinking vi. Chapter Five : The Bible versus Myth vii. Chapter Six: The Bible and History: A Problem of
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Company Selling/Customer Service Jardine Cycle & Carriage was a leading distributor of motor vehicles in Singapore. So successful had its efforts been in developing the market for its flagship brand of Mercedes Benz cars that parallel importers entered the market to compete for a slice of the pie. C&C had tried to counter the parallel importers through various means such as negative advertising‚ withdrawal of warranty services and discrimination against Mercedes that were not purchased from the
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Amber Miller ENGL 1301-S73 Professor Gilleylen May 8‚ 2012 Go Your Own Way They have been called blues‚ rock‚ pop‚ and folk‚ but one title that goes without question is legendary. Fleetwood Mac has been through many changes both personally and professionally through the years. Officially‚ it has been forty five years since the band was formed in London‚ England in 1967 although‚ if you were to view a concert of the original lineup‚ you would think that your eyes were deceiving you (fleetwoodmac
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to sell their inventory as quickly as possible. The faster inventory sells‚ the sooner cash comes in. Inventory turnover‚ measures the number of times a company sells its average level of inventory during a year. A fast turnover indicates ease in selling inventory; a low turnover indicates difficulty. A value of 6 means that the company’s average level of inventory has been sold six times during the year‚ and that’s usually better than a turnover of three times. But too high a value can mean that
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Fitting into a group or being unique which is more important In times of being sole or in a cluster‚ it is often for individuals to fit into some sort of a collection or to be a part of it‚ depending on the personality. Many people decide whether to get involved or to shine alone. In other words‚ individuals who work on a company or kids who tend school must get involved to the idea that fitting in a group can benefit both sides. However‚ being alone is never the solution it will make the person
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Puritan Communities: Was Salem Village Unique? Salem village in 1692 is something every student learns about in their basic American history course. They learn about the witchcraft trials‚ and the hangings that followed. They learn about Increase and Cotton Mather‚ father and son on opposite sides of the issue of witchcraft. If they are lucky‚ they learn about Rev. Samuel Parris and what led some to like him and his judgments‚ and others to despise him. But they do not typically learn about the
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