The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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The Skyline and Urban Development ——with Hong Kong for example Nanjing Forestry University 2013 Congru Zhang Abstract： Skyline as a new symbol of the city and the characteristics of the landscape‚ along with the development of the city‚also witnessed the changes in urban history. Scientific and technological development and the psychology of human behavior have become an important factor of city’s skyline. This paper analyzes the Hong Kong; for example‚ explore internal and external causes; space
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Introduction: Hong Kong is a densely populated metropolitan so there are a lot of housing problems especially for the urban poor. As the housing problems in Hong Kong such as the shortage of housing units are getting more acute‚ it is worth making an in-depth analysis for the sake of gaining a deeper insight of the responses of the government in housing problems. I will focus on different measures and actions taken by Hong Kong government in 21th Century. All data collected is based on library
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CCCH9003 Modernity and Traditional Chinese Thought 2012-2013 Term Essay ‘Confucianism is of little value in today’s Hong Kong.’ Name: Cheng Ho Kwan UID: 3035068752 Introduction Historically‚ traditional Confucian philosophy fell out of use in China as modernity swept across Asia at beginning of the twentieth century. Since China was defeated by invaded of western countries and the increase industrial power and economic of Europe and United States forced Chinese people to consider
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[pic] Influence to Hong Kong as an international logistics hub - under the “Framework Agreement on Hong Kong and Guangdong Co-operation” | | | | | | | | | | | | | | |
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Why all Hong Kong people hates CY Leung Actually‚ not all Hong Kong people hate CY Leung‚ just 95% of them hate him. The remaining 5% include the underground communist party members in Hong Kong‚ the new immigrants which is from Mainland China‚ the people which the Communist party of China paid for and CY Leung himself.(sadly‚ the communist party of China is too rich to send so many immigrants to Hong Kong‚ which is increasing that 5%). Who is CY Leung? Well‚ if you live in Hong Kong‚ you must
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Cultural Difference between Hong Kong and the U.S. Hong Kong has been one of the most prosperous cities in the world for many years. The idea of Hong Kong being returned to China was frightening many Hong Kong people in the early 80s‚ but the handover turned out to be a memorable moment for most of the citizens. Today‚ Hong Kong is no longer a colony of Britain and Chinese are holding most of the top positions in the government. Not only the political and economic issues have been changed a lot
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Exchange Rate System in Hong Kong On Nov 16‚ 2011‚ The IMF Staff Mission visited Hong Kong and showed endorsement on keeping the linked exchange rate in place (HKISD‚ 2011)‚ in spite of the voices of the abolition of the system‚ which causes adverse effects to the Hong Kong economy with monetary policies by the FED (Stephen‚ 2010). This system has been in function from the year 1983. It grants the HKD stability predictability and attracts foreign investments‚ turning Hong Kong into the world financial
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Disney/Hong Kong Case Negotiation In negotiations between the Hong Kong government and Disney‚ we have established measures we would like to observe going forward. The most important matter included is job creation and economic boost to Hong Kong and the surrounding areas. Both parties (Hong Kong and Disney) can create value and gain favorable returns. Our negotiations are not limited and will be open to different plans. From a cultural perspective‚ negotiations with the Hong Kong government
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The 3 objects that represent Hong Kong Culture? Hong Kong is said to be a “Cultural Desert”. However‚ Red-White-Blue bags‚ Cha Chaan Teng and Cantonese Opera are three objects that can represent Hong Kong culture and the spirit of Hong Kong people. Red-White-Blue bag represents the hardworking Hong Kong people. Red-White-Blue bag is a common travel bag used by Hong Kong people‚ especially in low-class family. Most of the bags contained all red‚ blue and white color stripes. However‚ these bags
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