International Business Master Thesis No 2000:15 SAAB VERSUS INTERNAL MARKETING -INTERNAL BRAND ALIGNMENT IN AN MNC OPERATING IN THE AUTOMOBILE INDUSTRY- SUSANNE GILLEMO AND MARIEKE RIJKSEN Graduate Business School School of Economics and Commercial Law Göteborg University ISSN 1403-851X Printed by Novum Grafiska ii ABSTRACT The alignment of company goals and strategies throughout an organisation calls for well-developed internal marketing processes. Those processes often
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TEXTBOOKS VERSUS TECHNOLOGICAL MEDIA (COMPUTERS) I asked myself whether I would have preferred being taught by means of a computer in school‚ or were textbooks the best option? I got a positive answer that reiterated to myself‚ the importance of textbooks. But have we asked this to the students of today? What would their answer be? They are seen to prefer computers. Some find it easier to read from the screen than from fat books. Some think that the machine makes the process of reading user-friendly
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Environment versus Pollution in China China is one of the major polluters in our world. It produces a lot of CO2 emissions and they do not really care about the environment. There are several reasons for China’s bad performance in trying to live in a sustainable way‚ however they all lead to two major factors‚ profit and the less ethical concern of people. The companies in China are considered to be one of the major reasons for the high pollution of the air. One very shocking fact is that there
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Leiningen was an aging plantation owner. He ran his large‚ agricultural estate with the help of some four hundred workers. Leiningen was the type of man who took the bull by the horns‚ so to speak. He knew that within two days‚ a huge swarm of hungry‚ perilous ants would reach his plantation. He also knew that it was nearly impossible to stop them. Ants like these destroyed everything in their path. Leiningen believed that a man’s brain and his power to use it effectively made him virtually
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Hume and Kant offered two differing views on morality. Hume’s philosophy regarding moral theory came from the belief that reason alone can never cause action. Desire or thoughts cause action. Because reason alone can never cause action‚ morality is rooted in us and our perception of the world and what we want to gain from it. Virtue arises from acting on a desire to help others. Hume’s moral theory is therefore a virtue-centered morality rather than the natural-law morality‚ which saw morality as
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Methadone and Suboxone Have you ever witnessed an addict experiencing the effects of withdrawals from opiate abuse? Having witnessed my 24 year old son go through these‚ while I was experiencing them right by his side‚ was an eye opener. Even though Methadone and Suboxone both treat opiate addiction‚ their use is controversial; however the benefits of their use outweigh the controversy. Even though Methadone and Suboxone both treat opiate addiction‚ their use is controversial; however the benefits
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Progression without doubt plays a significant key in developing our society and improving our standard of living. At the same time‚ preserving the past also brings about plethora of blessings to our society today as it helps to create a sense of patriotism‚ unity and identity within the nation . In order for a country to progress and also preserve our heritage at one fell swoop‚ various actions have to be done. Here‚ I will be discussing on the ways for a country to have the best of the both worlds
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Many scientists are religious‚ and many religious leaders are scientists. The religion vs science debate involves a few extremists who strive to shout louder than everyone else does. Some call the science-religion debate "the fundamental crisis of our times." Since the dawn of man‚ humans have striven to explain the many mysteries of the universe‚ and to justify our existence in it. Throughout this journey of self-understanding‚ numerous standpoints on human existence have evolved and merged
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The Omnivore’s Dilemma by Michael Pollan describes the everyday struggle between the omnivore and its food choices. The omnivore’s dilemma comes about every time the omnivore becomes hungry. There is the question of “What do I want to eat?” for each meal. Pollan believes that the omnivore has three main food chains: the industrial (corn)‚ the pastoral (grass)‚ and the personal (forest). I chose Part III Personal of The Omnivore’s Dilemma. The personal food chain is where the hunter-gatherer
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inherited. Does this mean I am who I am explicitly due to the people I come from? Or does it mean I did not come here preprogrammed but‚ I’m most likely not going to stray far from my teachings? Finally could this be completely off the mark which would mean that‚ I’m here and I choose my own path. Clearly these questions one‚ two or all will apply to everyone. The most significant question is what do you believe? Nature of Personality Genetic versus Environment Influences First I’d like to clarify
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