Karen Standridge English 1105 Ad Analysis April 27‚ 2010 Magazines‚ newspapers and many other sources of advertisement are all set up in a strategic manner. There are various techniques that advertisement designers can use to make an advertisement efficient and appealing to the consumers. These techniques can range
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them to internationalise themselves. A more “hot” campaign‚ more sensual‚ which create a buzz and so relaunch the sales. Description and analyse of the ads: This is the link to look at the video of the ads: http://www.dailymotion.com/video/x3hfwg_orangina-naturally-juicy-english-ve_news This is the link to look at the making of the ads:
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Presidential Ad Essay Presidential candidates tweak their political formats and focuses depending on a scientific study of American’s interests in different demographics. This scientific process is studied by one company called Spectrum who specializes in electoral demographics. During the study this company examines “voting patterns of people based on their similarities and differences” (Spectrum). The information this company provides includes ways to look at the voter profiles‚ demographic
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Six marketing lessons from Red Bull Stratos by Nicola Kemp‚ 19 October 2012‚ 1:20pm 2 Comments The success of the Red Bull Stratos project underlines a broad cultural shift in marketing where brands are attempting to improve society‚ not just their bottom lines‚ writes Nicola Kemp Red Bull Stratos It was a greater feat than any 30-second spot has ever achieved: skydiver Felix Baumgartner dropped from near-space (23 miles high) back to the Earth’s surface. It was an astonishing display of
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definitely not 30 years. Therefore‚ I would say there is creative idea in the campaign‚ though it’s not that strong. Execution: First‚ the visual effect of the drawing is vivid. Second‚ it uses humor‚ an attribute contributing to above average ads as indicated in Ogilvy book. 2. COORS LIGHT - BARBECUE Target audience: The commercial is targeted summer beer drinkers‚ especially young consumers‚ when temperatures rise and summer approaches. Consumer insight: The underlying consumer
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COCA-COLA Believe in Happier Tomorrow This new ad commercial launched in December 2011 by Coca-Cola was christened as "Believe in happier tomorrow". The Beverage giant continued with the same message of “Open Happiness” unlike its rival Pepsi who keeps changing their theme (From Youngistan to Wow). This ad‚ as stated earlier‚ is more or less on the same lines with its Diwali Counterpart where the main theme was to spread happiness and feeling of togetherness. It was fashioned to spawn the
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Ashley Jones SCI/220 University of Phoenix June 1‚ 2015 Nutritional Needs Ad The fetal origins hypothesis proposes that certain genes in the fetus may or may not be “turned on” depending on the environment that the mother is exposed to while pregnant (Hampton‚ 2004). Healthy embryo and fetal development is highly dependent upon the growth rate and the complexity of the easiness of how deficit any nutrients needed during the stages of development could affect the delicate
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Name: Haziq Tarmizi ID: 1007K11060 Date: 17 September 2012 In this paper I will focus on studying a specific print advertisement that I have choose which is the ArmanieXchange print ad‚ where I found this particular ad on Teen Vogue. This study will look into the perspective of ad design‚ ad placement‚ targeted audience‚ mode of address‚ the relationship to popular culture‚ possible consumer responses and etc. The Armani exchange print advertisement uses the magazine as the medium
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Evaluate Food Ads Targeted at Children Marketing food and drinks to children these days occurs with more than just a few television ads. It involves displays at grocery stores and packaging that directs them to websites where they can play games‚ win prizes or send e-cards to a friend. Parents also play a big role when it comes to the types of foods because they have seen products on shelves and on TV and they introduce them to their child so they would like it; SpongeBob items and etc. As a result
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Campaigns ...............................................................................................................................................10 A. DIGITAL AD CAMPAIGNS ................................................................................................................................10 B. PRINT MEDIA ADS
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